I’d invited return guest Rachel Rofe on the Friday Podcast to talk one of her most effective traffic sources – article marketing.
Besides covering the basics of article marketing, Rachel also talked about some of the intricasies of:
- How you can use the “useful, but incomplete” strategy to get high clickthroughs on your resource links
- An update on her weight loss membership site which had received publicity as the cover story of Woman’s World magazine (more popular than Rolling Stone, The New Yorker and Forbes)
- The benefits of article marketing and how you can get more bang for your buck for each article you publish
- Recommended article directories, article submission services, article analytics and social bookmarking strategies to enhance your profits
- Incorporating press release strategies into your marketing campaigns
- Going the multimedia route to further boost your traffic generation efforts
- Her new meditation niche site
- Her new article-based traffic generation service
Check out the podcast below:
Links:
According to a recent research report, social media users appear to have segmented themselves primarily along demographic criteria. Additionally, as social media channels grow in sophistication, it appears that the sheer amount of information flowing through these channels may be exerting a hefty time and psychological cost on users.
In a recent Pew Internet & American Life Project report, internet users in the 18-53 year old age bracket (as at 2009) represent a higher proportion of internet users, compared to their numerical percentage in the general population.
“Older boomers” aged 54-63, make up 13% of the general population and are on par, constituing 13% of internet users.
The “Silent generation” aged 64-72, who make up 9% of the general population, amount to 7% of internet users.
The “GI generation” aged 73 and older and are 9% of the population, only represent 4% of internet users.
Likewise, when it comes to media consumption, Twitter users (more…)
Whether you’re an affiliate applying to join a network, a product owner hoping to get some publicity on a blog or website, or a consultant planning to solicit business from a new or existing client, a large proportion of your success depends on your ability to pitch your application/product/services effectively.
Hence “pitching” and the launch of the recent TV reality program, Pitchmen, featuring pitchman Billy Mays, will provide some inspiration for getting your application accepted, your product featured or a consulting contract inked.
First the bad (or possibly good news), most will do pretty terribly at promoting themselves.
The #1 rule is pitch club (besides not (more…)
Veteran marketer Miles Baker gave an insider look at how he’s grown his affiliate business through the process of automation and outsourcing elements of his affiliate marketing business.
Having been on the Friday Podcast series before, you can check out his first podcast interview.
With his experience as an affiliate and affiliate manager, Miles has insights into the affiliate industry which has helped him develop a set of strategies to “work less and earn more”.
In this Friday Podcast, Miles spoke about:
- How to grow your business
- How to focus on what’s important and high value within your organization
- Budgeting how much to spend on scaling your business
- How to train your employees and outsourcers efficiently
- What criteria and considerations to factor in as you’re scaling your business
Check out the podcast below:
Links:
I’d been talking briefly with industry veteran Lisa Riolo at some of the affiliate events over the past year and inviting her on the Friday Podcast was the first opportunity I’d been able to speak with her at some length.
Lisa’s one of the best resources in the affiliate industry, having a blend of brick-and-mortar business operations experience, together with her stints in the online world. Lisa previous experience includes a senior vice president of business development role at Commission Junction and managerial roles at Peet’s Coffee & Tea and Bank of America.
During our call, we discussed:
- How she got involved in the world of affiliate marketing
- The growth of CJ’s account development team from a headcount of 4 initially to its exponential growth phase involving hundreds of people
- Her focus on accountability and being able to quantitatively measure results in order to grow a business rapidly
- Her milestone projects in internet marketing, including stints with Eben Pagan
- Her system for getting things done and enhancing your personal productivity
- How to balance growing your business with a healthy work-life balance
- Defining value as growth factor for your business and how to deliver it to customers
Business owners and successful affiliates will get several actionable takeaways from this session.
Check out the podcast below:
And the resources:
I met Jen Goode better known as JGoode at the recent Affiliate Summit where she was helming the mentors program.
Jen is one of the nicest people you will meet in internet marketing and she’s gone out of her way to help people.
As a designer and a programmer, Jen has a unique set of skills which gives her an advantage when it comes to marketing her fine art and t-shirt designs.
Her move to print-on-demand (POD) services to develop her own products such as t-shirts is a great primer for aspiring marketers looking at the POD market.
During the Friday Podcast, we talked about:
- Jen’s background and how she got started on the Internet
- How she developed her skills in both the design element of internet marketing and programming
- The benefits of print-on-demand services
- How to get started on POD services
- How to determine which products sell and how to generate traffic and sales for your products
- Tips for establishing your niche within the POD marketplace
- How to use customer follow up strategies to increase your sales and profits
New and experienced marketers will get something out of the podcast accessible below:
Links:
