When it comes to your marketing arsenal, words can be your most powerful weapon when it comes to getting killer results when you’ve launched a marketing campaign. Unfortunately, too many marketers take a step in the wrong direction and instead kill their leads with poorly developed content.
I was reading through some of the newer business/marketing blogs and articles/content posted on the social networks, and the content out there is (more…)
One of the major ways I’ve been able to help marketers get their business up and running has been through posting on this blog, publishing the Friday Podcast and participating in various internet marketing and affiliate forums.
The one limitation I faced, similar to everyone else, is having enough time to work on my business and being able to answer questions that blocks a new marketer getting started.
It was at the Affiliate Summit earlier this year that I sat down with Danielle Nagami (AKA MsDanielle) to see if we could help create a resource site for newer internet marketers.
Enter the Internet Marketing Cookbook – a resource site/monthly newsletter that aims to give you access to tips and techniques to help you grow your online business.
The site will feature monthly updated content which build on MsDanielle’s strength’s in pay-per-click traffic, search engine optimization and other forms of traffic generation. While I’ll be focused on social media, product development and affiliate marketing.
If you’re a newer internet marketer, be sure to check out the:
This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”
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Knowing how to promote a lead generation (ie CPA) offer effectively means knowing how the advertiser/merchant generates income from the lead offer. By matching the advertisers business model with your own, you have a higher chance of monetizing the traffic and leads you’re generating.
Here’re a couple:
Zip/email submit offers: Typically in the $0.50 – $2 range, these offers require a name and email address or zip code. Some form of bait is usually involved, such as a gas card, gift card, xbox, iphone or other item. Although it sounds like almost any lead will be able to get the prize, do note that they’ll have to complete the offer conditions to receive the prize. This might involve filling in a series of other CPA or pay-per-sale offers.
In the movie (adapted from a graphic novel) Watchmen, the protagonist, Rorschach, fights a one-man crusade against crime. Though brutally effective, he’s ultimately beat down by the system. Within the internet marketing arena, unfortunately, too many marketers adopt a similar “Rorschach” approach to running their business, sometimes not realizing they’re getting beat down in the process.
“If you want something to be done well, you need to do it yourself”
This is probably the most commonly cited reason why (more…)
Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel – Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.
I invited Dina on the Friday Podcast to give her insight into intiatives like:
What social media marketing means to Market Leverage
Some of the past social campaigns that the network has led
How the online social media projects tie in with real-world tradeshows and events
Market Leverage’s new mobile application for affiliates