Shawn Collins has posted the seminar track presentations from Affiliate Summit Boston at the Affiliate Summit Blog, providing a wealth of resources and information for those in affiliate marketing as well as internet marketing.

Going through the various topics, it’s easy to add more tools to your marketing arsenal. At the same time, it will be prudent to avoid falling into the “one trick pony” pitfall.

What does this pitfall involve? Given that the content comes from some of the brightest lights in the internet industry?

Falling into the trap of seeing and then believing that a buzz technology, whether it’s twitter, seesmic, SEOQuake, or some other keyword, analytics or social media tool is going to transform your business.

Is one technology, or a handful of technologies or “tricks” going to transform your business? Continue reading →