Here goes:
“I’m a new affiliate and I’m wondering what’s the best website platform I should use?
I’ve heard a lot of people talk about using Microsoft Front Page to create a HTML site. While others have mentioned blogs.
What do you suggest?”
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My Answer:
There’s no right or wrong answer when it comes to choosing your marketing platform, and there’s no “best” platform.
It’s very situational in nature.
If you’re starting out, creating a HTML site might be easier.
I started out using Microsoft Front Page (which has since been replaced by Microsoft Web Expressions). It is alright for single page affiliate sites.
However, with Google’s stricter implementation of Quality Score and having to insert secondary pages like an about us, privacy policy, contact us page, sitemap, etc, using Front Page can be quite cumbersome.
I’ve been using XSitePro quite a bit recently. It’s a pretty intelligent website builder and lets you create sections and sub-sections pretty easily. Best of all, it (more…)
Here’s a straightforward Monday Question:
“Now that you’re starting to do more PPC (pay per click) traffic. How has it been? Isn’t it a waste of money to pay for traffic, and it doesn’t generate much income, does it?”
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My Answer:
There’s a lot of FUD (Fear Uncertainty and Doubt) being spread, especially by marketers who aren’t using paid traffic, typically certain members of the Web 2.0 fraternity.
Yes, you can lose lots of money, and not generate a single sale, but only if you don’t have a plan in mind. I was in that category before, bidding on low competition keywords, having subscribed to the “long tail keyword” strategy.
The fact is that with quality score playing a dominant role in Google AdWords, you will need to bid reasonable prices to get the conversions.
I have a stock portfolio which generates 10-20% on an annualized basis. If you’ve refined your PPC campaigns and are able to generate at least 50% on a monthly basis, you’ve outperformed most of the mutual funds and equity funds in the market.
So let’s look at some PPC newbie pitfalls:
- Not enough keywords in your adwords campaign
If you’ve only 20-200 keyphrases in your campaign, it might only generate a handful of clickthroughs and even fewer sales per day.
Reasonably you should have at least (more…)
Software developer ParetoLogic’s business development director Geordie Carswell maintains the PPC Super Affiliate Blog and shares a number of PPC strategies to help PPC affliates up their PPC-affiliate marketing/CPA marketing game.
Signing up for the RevenueWire Affiliate Portal means you have free access to a conversion tracker, split tester and probably the most important for new affliate marketers, a comprehensive PPC tutorial, including keyword/keyphrase strategies, biddding strategies and measures to deal with Google’s Quality Score.
It’s quite a useful resource.
Related:
–> Copeac CPA Network
–> Wealth Ninja Affiliate Marketing Guide
–> AzoogleAds CPA Network
