Together with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.

We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.

Some examples of the convergence of SEO and PPC:

You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).

In addition, I use the reverse method: Looking at Continue reading →