Together with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.
We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.
Some examples of the convergence of SEO and PPC:
You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).
In addition, I use the reverse method: Looking at (more…)
Two elements are critical to the success of any social marketing campaign.
The first element is one that just about everyone is good at – The size of your network.
I say everyone is good at this element because all it takes to massively increase the number of friends in your MyBlogLog, BumpZee, YouTube, Facebook or other community is hitting the ‘add friend’ button and doing it over, and over, and over, and over again.
But here’s where it gets interesting, the fine line between social marketing and spamming is drawn when the relationship and more importantly permission and consensus are factored in.
It doesn’t matter if you’ve datamined someone’s email, cell phone from the net, your attempt to game the social network for personal gain falls flat on its face if you don’t have the relationship to back it up.
You might be wondering if this is merely ‘theoretical’ or ‘hypothetical’ or how well it works in real life…
Look at what happened to me last year…
I’ve been active on the WickedFire affiliate marketing forum for some time, giving advice on my pet area of blogging. So having been invited to be a ‘Blogging Guide’, I spend more time on the forum and create an instructional thread on “Blogging For Bucks”
And one day I read a thread on the forum about this new Super Affiliate’s blog, Super Affiliate Mindset.
And after talking with PPC Super Affiliate Amit Mehta for some time, we decide to jointly work on a product, which eventually becomes the Super Affiliate Accelerator. (the site is being upgraded at the moment).
The project is intended to create a series of custom training to provide business strategies and PPC tactics to new and experienced affiliate marketers.
Part of the program involves inviting other established Internet Marketers in on some of the mastermind sessions we’re organizing.
So I ask my friend Wil Reynolds, founder of top SEO agency Seer Interactive, to join in on one of our upcoming calls.
And as part of my research, I watch some of Wil’s videos from Shawn Collins and Missy Ward’s Affiliate Summit Seminar.
If you’re new to Search Engine Optimization, undoubtedly, Wil’s suggestions to check out 3 key blogs to keep you up to date on SEO developments will be intriguing.
What are the 3 blogs?
Listening to Wil’s recommendations, I opened my copy of SEOBook I’d purchased early last year.
I’d glanced through it a number of times and picked up great SEO tips and subsequently listed it on my recommendations page.
Now, with the weight of Wil’s endorsement, I re-read it (all 350 pages in a 2 hour sitting).
If you have not read it yet, you will not know that it goes beyond SEO, to encompass Aaron’s copywriting strategies and even PPC management. More importantly, Aaron includes elements of his Internet Marketing journey from spamming links to creating quality white hat links.
If you haven’t yet, why not spend the opening days of this year, checking out Aaron Wall’s SEOBook.
If you’re new or have some experience in PPC affiliate marketing and want to bring your campaigns to the next level, you’d want to sign up for Amit Mehta and my Super Affiliate Accelerator.
SAA brings you Amit’s PPC strategies which help him generate more than $1 million each year in affiliate commissions.
It closes on Oct 31st, midnight EST.
To sign up, head to: Super Affiliate Accelerator now…
In contrast to the numerous “I am new to the Internet, I have no money and I don’t have a computer (I’m typing this to you at work), I want to make a full time living online as a Super Affiliate. Please advise me” emails I received [Do send me the answer to that because I don’t have a ready answer…], I’ve got a more realistic question this week:
I am willing to learn, I have bought a number of ebooks, and have made a few affiliate sales (about $50-100 worth of commissions each month), but at this rate, I doubt I’ll be able to quit my day job and live on my online income anytime soon. What do you suggest I buy next and how much do I have to spend before I make a full time online income? Thanks!
Here’s a list of what I bought:
[A list of about 5 ebooks follow. I’m guess she’s spent about $300 on them]
Patty
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My Answer:
It’s encouraging to see new Internet marketers take responsibility for their actions and I think the fact that you’re generating sales from your website each month shows that you’re taking consistent effort.
To make the gap between generating “hobby money” (I define this as less than $2,000 a month in online income) and a living based on your online businesses means that you need a couple of ingredients:
Have you defined what income level you’re aiming for? ($1,000? $10,000? $100,000 per month?). More importantly, have you listed the amount of time and resources you’re willing to put into this?
Most new marketers write down a $20,000 a month goal when they start out, and they put in barely 2 hours a week into their business. There’s a serious effort-reward gap in the equation…
An online business still follows the effort -> result equation. You don’t just need to dream big, you need to put in the sweat equity at least in the early stages.
Do your research before you begin. What niche are you going to focus on? Is it a niche market? Is the demand sufficient to sustain your revenue (and profit?)?
Is it a competitive market? Can you compete effectively?
What’re your monetization strategies? A goal of 100 Adsense clicks a day might be a good start, but are they only paying $0.10 a click? Are there affiliate programs available? Would you create your own product?
Once your research has concluded and you’ve decided on your business model, you need to be focused and consistent in your efforts. There was an Internet marketer who built their blog up to about 500 visitors a day, she left for a 6 week vacation and the visitors dropped to about 5 a day when she returned. It took another couple of months to build it up to her pre-vacation traffic level.
- Go Beyond Costs, Focus On Results
Here’s one takeaway from my buddy, Amit Mehta’s post “What’s Your Investment Plan?“, you need to figure out what your expect return or result is from any investment you make…
It’s not just a cost issue, you need to take stock of (more…)
As I’m working with PPC Super Affiliate Amit Mehta on our Super Affiliate Accelerator project, I’ve stumbled on a number of challenges that new PPC marketers are going to face, and have developed some workarounds for them. Plus new PPC marketers can get free AdWords traffic too.
Which PPC Ebook Should I Buy?
The first challenge, PPC marketers will face is the plethora of PPC ebooks (primarily focused on AdWords) out there. There’s a large number of PPC-focused forums and affiliate marketing forums with large PPC sub-sections.
So which do you choose?
Before buying anything, I’d suggest time checking out the AdWords Help Center and reading the Inside AdWords blog. (They’re both FREE).
As you know, I buy just about every Internet marketing product out there and a number of AdWords “Insider” ebooks merely rehash the content contained with the Help Center.
So save your $47 (use it for your PPC costs instead) and check out the resources, the Google AdWords team has provided for free…
Can I Test Google AdWords For Free?
If you’re new to using paid traffic, you might have a slight phobia as I did (as I’ve been using free social traffic generation methods to bring traffic to my sites). But here’s a way to get free adwords traffic.
There’s a number of free AdWords coupons out there (so you can have a free PPC trial if you choose to).
You can google for (more…)
