If you’ve been online for any amount of time, chances are you’ve heard of Squidoo in passing or even been to their site.

Although it’s easy to pass off Squidoo as just another platform for traffic generation and revenue generation. (which I did for the longest time).

Upon closer look, the brainchild of marketer Seth Godin aims to achieve social good by focus the community’s efforts towards raising funds for charity.

According to the Wikipedia entry on Squidoo:

Squidoo splits its revenue with its “co-op” of lensmasters. 5% goes straight to charity, first. Then 50% goes to the lensmasters. 45% goes to Squidoo. The site is estimating that nearly half of all the lensmasters on the site are donating their royalties to any of 45 featured charities, ranging from NPR and The American Heart Association to smaller organizations like Chimp Haven and Planet Gumbo.
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