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Posts Tagged ‘thanksgiving’

Customer Relationship Management = Huge Long Tail Profits?

You’ll often hear that “the money is in the list”, but a more important dimension to look at is the type of relationship you have with your list. It’s not just a quantity (ie numbers) game, the quality (relationship) game is more important.

I have a number of banking accounts and financial trading account. It’s always an interesting exercise to see what happens in September.

I got a package from Citibank, which included the following:

citibank

Blue Magnolia’s one of the premiere bakeries in Singapore and to have the bank buy me a cake on my birthday gives an indication of their priority in building a relationsip. I also got a greeting card from one of my stock brokers.

Any word from my Standard Chartered Bank banker? Or the other (more…)