Getting traffic from all sources is a good way of diversifying your risks. That way a shift in the search engine algorithmn or a social networking site won’t entire rock your traffic picture. But how does organic search engine traffic compare to social traffic?

Lesson 1: Your site needs to mature

This is probably one of the harder lessons for new marketers to absorb, or mentally comprehend. You need to achieve critical content mass and have it indexed to attract either search engine traffic or social traffic.

It could be as fast as 24 hours, or as long as a month before your traffic hits ‘acceptable’ levels. [Acceptable levels could be 1,000 uniques or 10,000 or 100,000 uniques depending on your personal goal and strategies]

Lesson 2: It’s not just purely a numbers game

Traffic quantity is as important as traffic quality alone. What’s the point if you’re going to get 50,000 uniques in a day if they aren’t interested in your content? Perhaps someone inadvertedly did a redirect to your page.

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• traffic generation
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