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Posts Tagged ‘zahid khan’

Making The Merchant-Affiliate Relationship Work

I spoke to Amazon Product Manager Zahid Khan at their booth in the halls at the sidelines of Affiliate Summit West.

Internet marketer Steve Schaffer who was also at the booth mentioned that Amazon’s lack of analytics was hampering the efforts of affiliates.

Amazon affiliates will realized that tracking is limited to a maximum of 200 tracking IDs (which need to be created through the affiliate panel), preventing the insertion of tracking IDs.

PPC affiliates or other affiliates which dynanimically insert tracking data within the Sub ID field will find their marketing efforts seriously hampered by this.

The feedback from Zahid was that “affiliates have not requested this”.

What?

I’m not sure if Amazon is seriously listening to this, but I don’t think they are actively soliciting affiliate feedback to enhance their systems. The end result is that a growth in affiliate revenue will benefit the company.

Routinely conducting affiliate polls or focused interviews would seem to (more…)