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Alexa Undergoes Major Overhaul, Smoother Data Aggregation

Some caveats about Alexa. Data collected from Alexa comes from users who have the Alexa toolbar installed in their browsers.

If you’re in a tech-oriented space like online marketing or technology, you’d generally rank better than non-tech-oriented niches like scrapbooking or home repairs.

Alexa is not a comprehensive metric, but it’s useful to get a rough indication of your traffic and it’s origins.

That being said, Alexa has recently (within the last 24-48 hours) been tweaking the presentation of their traffic rankings so the information is presently in a holistic fashion.

There’s no “new” data being presented, but you can access it in a single screen now, where previously you had to flip between several screens.

Best of all, the service continues to be free.

What’re the major changes?

The “reach” has been changed to present the percentage of Internet users you’re reaching (eg. 5% of “all” Internet users), where previously it showed a reach of 100 users per million users.

alexa

In my opinion, it’s not a very useful metric.

“Traffic Rank” and “Page Views” don’t appear to have changed.

What’s interesting are 2 new metrics.

I don’t want you to get the idea that they’re “new”, but rather Alexa now aggregates the information from other screens and consolidates them on your “Traffic Ranking” page.

Here’s the first one:

alexa

Which is useful because you get an idea how you rank across countries.

If you’re doing geographically-specific offers, you’ll be able to geo-target and geo-track a little easier.

Yes, you could use some of the analytics packages on your web host, but these quick stats give you a snapshot.

The second metric gives you a breakdown of your traffic geo-origins:

alexa

What I like about the information is it’s graphical presentation, compared to going through text-based traffic logs.

Besides using the tools to measure your own site, it’s useful to gauge the performance of merchants, affiliate networks and potential joint venture partners to get an idea of their reach.

Do remember that all traffic is not equal, and on the whole, the bulk of online transactions originate from the United States.

4 comments on Alexa Undergoes Major Overhaul, Smoother Data Aggregation

  1. Mike Peters
    February 17, 2007 at 10:52 pm (8 years ago)

    Good stuff. You can get a lot more info if you use the Alexa API

  2. Colleen
    February 23, 2007 at 1:11 pm (8 years ago)

    Do you really think Alexa is accurate as far as getting an idea of traffic? It is so easily manipulated, in fact, I just did a post on that on my tech blog – I’ve seen people game Alexa to get their rankings to drop in weeks.

  3. Andrew Wee
    February 23, 2007 at 1:25 pm (8 years ago)

    Hi Colleen,
    You’d probably have read the part in the post “Alexa is not a comprehensive metric, but it’s useful to get a rough indication of your traffic and it’s origins.”

    Alexa’s measurements are also subject to the toolbar installation.

    I think as you read my post, you’ll have an idea where my position lies.

    It’s useful as a ballpark measure, and as a publicly accessed metric, one of the most commonly used.

    Any stat can be gamed, if you know how.

    Traffic itself is a neutral metric and just a means towards building readership or income generation.

  4. Andrew Wee
    February 23, 2007 at 1:27 pm (8 years ago)

    Mike,
    Thanks for the recommendation.

    For the less ‘techie’ of us, I think we might focus more efforts on content generation or product creation and use Alexa as a reference.

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