As mentioned before, Convert2Media goes beyond just being just another affiliate network because it’s founders and affiliates take the time to provide guidance (note: this is not the same as handholding) to optimize and refine your affiliate campaigns. To give a boost to newer affiliates, C2M’s head boss Ruck got in front of his webcam last Saturday to answer questions affiliates had sent in.
You can check out the recording from the hour long session: (Note: the volume was increased after a few minutes)
I mailed Ruck a bunch of the most common questions I receive on the blog and he answered all of them during the session.
Some highlights from the session:
- PPV (pay per view) traffic: The majority of users are targeting on a domain level. If you spend some time thinking through, a keyword-based bidding strategy might work. (Especially since some affiliates are doing $1 million off of that approach)
- Getting started with PPC (pay per click): Go with Yahoo Search Marketing (YSM), Microsoft Adcenter if you’re new. Use features like YSM’s bulk upload and Adcenter’s upload features to save time. Also look at image ads, as the competition is lower in most cases
- Keep at your campaigns: Unless you’re lucky, most affiliates will lose money on a campaign before it breaks even or turns a profit. Then again 95% of affiliates quit before their campaign becomes profitable. The difference is at C2M, the affiliate managers are ex-affiliates themselves, so they can give you feedback on refining/optimizing your campaigns. (note: you should have worked on your own campaign and brought it as far as you’re able to before talking to your affiliate manager. Going to your AM and asking them to handhold you from start-to-finish is likely to get you yelled at or labelled a “noob” in their books)
Becoming a sucessful affiliate is a process and you need to work your way there. Although you may hear the advice to test 3-5 offers, note that these should be within the same niche (ie: dating, weight loss, biz op). Trying to cross into too many verticals at the same time is likely to burn through your budget.
Focusing on a single vertical and testing/rotating multiple offers within the same vertical will give you a better idea of the performance/behavior of the vertical and move you towards building a proftable campaign.
There’re more coaching sessions scheduled this month and possibly a couple of “spur-of-the-moment” sessions coming up.
In addition, C2M maintains an active coaching forum and the affiliate managers are available for consults over instant messenger.
Their compliance efforts to weed out fraud affiliates also means that new affiliates might have a hard time getting in.
You can check out:
Ruck’s next webinar is scheduled for 8pm CST today (NOW)
You can also check out the Affiliate Marketing Tips series.