I was a little upset with affiliate network Clickbank yesterday.
For one, I knew a transaction had been processed, but it hadn’t appeared in my sales screen.
I checked with the content publisher and they confirmed it appeared on their screen.
So why hadn’t it appeared on my screen?
I got my answer this morning (and the sale appeared too).
Clickbank has upgraded their systems.
The reporting screens have a cleaner interface. The information is aggregated in one screen (You can see your sales, refunds, chargebacks on one page, instead of going back and forth to look at individual reports).
But they’ve saved the best for last.
I like Clickbank’s Transaction Analytics!
It’ll be a useful tool for both publishers and affiliates.
Although it’s not extremely sophisticated [it doesn't incorporate geographic tracking features, which normally appear on your screen...yet], it lists your affiliate campaigns by product.
I find the ability to sort your campaigns by tracking ID a useful tools, especially when monitoring the effectiveness of a specific marketing channel. You could:
- Assign different tracking IDs to each PPC campaign
- Have a unique tag for a forum ID
- And a separate one for your blog posts
I’ve heard that 90% of Internet Marketers don’t use analytics tools in their business. This may not be the best choice, because analytics are an effective feedback tool, through the prospects most powerful voting tool: their dollar.
By concentrating on your highest yielding product, you can maximize your marketing efforts and climb the Super Affiliate ranks even faster.