One tired refrain heard among some marketers is that because they’re late to the game, all the “good” niches have already been taken. If you believe everything you hear, there’s “little” money left in CPA/Affiliate marketing because the boat has left for ringtones, dating, Acai, payday loans, etc.
Added to that, with Google AdWords Quality Score, the search network is a much harder game to play, compared to before.
While some of these “facts” have some truth to them, your success as an affiliate marketer mirror that of a brick-and-mortar entrepreneur. If every possible restaurant concept has already been created, why bother starting another?
If anything, this question is pretty self-reflective. If life is so hard, why bother getting out of bed every morning? There’s opportunity to be found. But only if you look hard enough.
If you’ve been studying the trends in CPA offers, you’ll notice that while ringtones might not be as hot as they used to be, the new class of IQ quizzes and mobile downloads for cell phones has expanded the range of offers available.
Ditto for weight loss, where Resveratrol (lots of typo traffic potential there) is coming onto the market (although still not quite near the red-hot demand for Acai).
With dating, the field has expanded beyond plain vanilla dating to include several sub-segments, eg: Asian dating, black dating, divorcee dating, etc.
Added to the fact is that using tools like Google Trends, Google Insights and keyword tools will show you a number of popular queries for which there isn’t a solution or offer available now. Which means you can either:
- Wait for someone to develop and offer and hope to be one of the early marketers to jump in on the trend
- You can join the moaners to complain about not being one of the “big boys” (a phrase recently used by a “guru” to indulge in self-victimization)
- You can spring the capital to develop the offer yourself and list it on one of the CPA networks
- Failing to have the cash yourself, you can find a partner who will fund the project, while you contribute the “sweat equity”
A friend once said “If you sit at the table of life, expecting success to be handed to you on a silver platter, you will be waiting a very long time”.
Now, get back to work.