Where Do You Fit In The Affiliate Marketing Value Chain?

18/12/2008

I had the opportunity to discuss topics shaping the affiliate marketing industry with Haiko De Poel Jr, founder and owner of the ABestWeb affiliate marketing forum for my Friday Podcast series out this week.

affiliate marketing success

During the course of our conversation, the topic of the value added to the affiliate-merchant relationship came up multiple times, and it’s certainly a point worth focusing on, especially if you’re in the affiliate marketing game for the long haul.

Let’s start off with the definition of “value” for affiliates.

As a performance-based affiliate, you’re only paid upon the successful purchase or adoption of a product or service you’re promoting. In the past and also today, value manifests itself in making your affiliate site more visible than the merchants. In some cases, this means having your site show up when someone types “Deel” instead of “Dell” as they had meant to. (Incidentally, I don’t see any organic search results optimized for that term in the search engines…).

While optimizing your sites for typos and mispelled variations of a merchant’s products or services can bring you some traffic, it’s a fairly low value proposition for the internet visitor, the merchant and yourself. It can bring you some sales, but the question is how much (or how little) value it creates. If you take a closer look at how search engines work, high authority sites are ranking for typos that they haven’t optimized for – on the basis of their being ranked as the most closely related site.

On the higher end of “affiliate value”, sites can proactive provide value to visitors by proactively understanding their needs and wants. Did someone typing “Dell Inspiron Mini 12” mean to look for a information on the mini laptop, like it’s specifications? Or are they looking for a comparison against other small form factor laptops? Or having decided to purchase the laptop, were they looking for a price comparison engine or coupon to finalize and complete the purchase.

All the steps above will require more than merely building a list of product keywords and employing search engine marketing, PPC or social media to help your site bubble to the top of the results. Even if the term “most relevant results” isn’t at the top of your visitor’s consciousness, taking a proactive approach to building a comprehensive resource, authority site is one way to establish a brand and lay the foundations for a credible site.

Having an affinity (or passion) for the specific product, whether it’s the Amazon Kindle or the Apple iPhone will help you clearly identify the key burning issues in your niche and create content and develop marketing campaigns specifically addressed to meet those needs. If you’re succeeded in meeting those objectives, you’re more than halfway towards achieving your goals as a successful affiliate.

–

Watch for my upcoming interview with Haiko this week on the Friday Podcast.

Zemanta

226 comments on Where Do You Fit In The Affiliate Marketing Value Chain?

seophuclbncf
January 5, 2012 at 4:37 am (12 years ago)

If you choose to yield for, you prefer to like [url=http://coachoutlet.factamation.com/ ] [b]coach outlet[/b] [/url] your Australian ugg roxy tall boots for many years. Taking time to coordinate component buy preceding handy will conserve just substantial allowance of problem while using the looking stage, and in many cases next the conclude to select. So, confirm to purchase just a truly unbelievable deal–because [url=http://factamation.com/ ] [b]cheap ugg boots[/b] [/url] who won’t Take experience having a must-have answer using a cut-rate offer? You might like to desire to glimpse my proposals for having a bright offer on authentic Australian UGG boots of all characteristic [url=http://coachoutlet.factamation.com/ ] [b]coach outlet[/b] [/url] conceive, confirm you glimpse my blog location and manage not overlook to enable me realise what the one you love UGG boots are!

[url=http://www.micromatic.com/keg-beer-system-installer-cleaner-designer-business-directory-cid-2693.html]cheap uggs for kids and cheap ugg boots [/url]
[url=http://www.alamalhospital.med.sa/forums/newthread.php?do=newthread&f=4]cheap ugg boots sale and cheap uggs outlet [/url]
[url=http://costadelsolassociation.com/forum/memberlist.php?mode=viewprofile&u=120897]cheap ugg boots and cheap ugg boots sale [/url]
[url=http://pspoolleague.org/forum/memberlist.php?mode=viewprofile&u=1538]cheap ugg boots and cheap ugg boots [/url]

[url=http://cheapuggbootstore.blogspot.com/ ] [b]cheap ugg boots[/b] [/url]
[url=http://cheapuggbootstore.blogspot.com/ ] [b]cheap ugg boots[/b] [/url]
[url=http://cheapuggbootstore.blogspot.com/ ] [b]cheap ugg boots[/b] [/url]
[url=http://cheapuggbootstore.blogspot.com/ ] [b]cheap ugg boots[/b] [/url]
[url=http://cheapuggbootstore.blogspot.com/ ] [b]cheap ugg boots[/b] [/url]
ratutshathege
November 18, 2012 at 4:50 pm (11 years ago)

Purchasing a handbags? Have a look at this handbags will help every one of us by including many distinctive capabilities and options. It is a unvaluable item for any follower of handbags. http://fuckfreaks.net/blogs/entry/Fake-Louis-Vuitton-Bags292 All handbags Corporation Speak : Those Who loves next to nothing is declared as the champ?!? http://datinglocalmatch.com/member/blog_post_view.php?postId=57223 Five different very closely-preserved handbags strategies described in explicit detail.
handbags web designers unite!! Our Creative handbags methods Can Work Even When You Go to sleep! ! http://Biocourse.org/index.php/User:Esffqjbss#Replica_Watches_Store1212532 Incredible Secret Of Methods You Can Become an expert in handbags Without Experience! http://musicalnote.hopto.org/discuz/home/space.php?uid=19402&do=blog&id=403932 Whoa, astounding item. People gotta have a look at handbags instantly while it’s still in stock . . .
kelsobelt
November 18, 2012 at 4:51 pm (11 years ago)

The Astonishing Lucrative Ability Of the handbags The Eight MostCrazy handbags Secrets-and-cheats… And Approaches To Use them! http://law1949.com/forum.php?mod=viewthread&tid=852276 This Is The Strategy That’s In fact Assisting handbags-industry professionals Growing http://gogoxp.com/forum.php?mod=viewthread&tid=19584 Most likely the most fun you can have with out omitting handbags
Which people should I tweet? handbags fanatics about Tweets handbags assists everybody by simply adding quite a few exclusive capabilities and features. This is a unvaluable thing for all supporter of handbags. http://www.royjonesjr.ru/viewtopic.php?p=91086#91086 Please remember Each time You Could quite easily get a handbags 100 % free, And Just didn’t ?? http://www.jooryat.com/vb/showthread.php?p=893969#post893969 Members gives the strut on handbags
cheap nba jerseys for kids
May 22, 2013 at 7:59 pm (11 years ago)

Where Do You Fit In The Affiliate Marketing Value Chain? | Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing
diesel watches
May 25, 2013 at 12:27 am (11 years ago)

Is the use of a constant cycle, continuous vibration of the vibration system. Multiplied by the vibration frequency and the vibration of the vibration cycle, it is equal to the elapsed time = vibration period × vibration frequency. Usually by the energy, gear train, escapement, vibration system, the pointer institutions and an additional mechanism of several parts. Power – spring or weight, mechanical time clock work when the energy of the time bar, the growth rate of the gear train can run continuously for several days, the timing of the clock frequency escapement to meet the people “s concept, put the rudder or balance wheel to control the speed of the clock, timekeeping (at the moment) agencies to tell people: just last beep points.
lululemon
May 30, 2013 at 3:19 pm (11 years ago)

Thus Yoga morality is inseparable from Yoga metaphysics.? In their moral conduct, the yogins aspire to preserve the moral order of the cosmos within the limited orbit of their personal existence.
marc jacobs outlet
June 1, 2013 at 4:37 pm (11 years ago)

A leather bag with art range of children the simple two-pocket decoration, generous and gorgeous, practical personalized other side of the clamshell decorative, fun and full of great capacity, can pretend to be under A4 documents, cell phones, journals, wallet … … and detachable backpack, this messenger, shoulder can be used mobile wrist strap metal adornment to keep the wrist strap does not distort absolute travel home, work gathering wild section of one of the bags.
Cheap Oakley Sale
June 6, 2013 at 12:33 am (11 years ago)

This spectacular 1,400-acre site, with nearly two miles of Lake Ontario shoreline, features glacially sculpted bluffs with scenic vistas of Lake Ontario. The land consists of a series of drumlins with intervening lowlands. The trails wind through a varied terrain of wetlands, vernal ponds, woodland, creeks, and meadows. This is a fairly new park and as such is a work in progress. They offer beginning level ski lessons in winter so call for the schedule. Terrain: Steep drumlin hills gently rolling hills.
lululemon canada outlet
June 13, 2013 at 3:01 pm (11 years ago)

When you stop to think about it — the nature, our bodies, the world — they are all amazing creations.
lululemon sale
June 17, 2013 at 5:54 pm (11 years ago)

I support causes that champion for nature preservation. As for my own environment, I’m trying to drink more green drinks and take better care of myself (drink more water, get more sleep, etc.).
lululemon wholesale
July 1, 2013 at 6:44 pm (11 years ago)

Tannenbaum on the team’s website (newyorkjets.com).Although contract terms were not announced, multiple local media sources reported the deal was worth $46 million for four years with $32 million guaranteed.
???? ??
July 5, 2013 at 2:59 am (11 years ago)

????????????? ? ? “???????????????????????????????????????????”????·????????
lululemon sale outlet
July 11, 2013 at 5:02 pm (11 years ago)

I don’t think I’ve played badly, but my play hasn’t necessarily resulted in much in the way of results.”Vijay Singh, Bill Lunde, Charlie Wi and U.S.
Hector
July 18, 2013 at 3:02 pm (11 years ago)

It is possible to fill out applications. If you are
able to save or also help you to avoid many problems in the procedure
to refinance a Credit Card Consolidation Loan Rates is pretty easy
comparing to the other name. Check the value of the car to the buyer.
Many customers hardly ask any questions and most even fail
to negotiate the price of the vehicle before you opt out for new car in order to reach a
wider audience.
windows 7 ultimate product key microsoft download 32 biti
July 31, 2013 at 8:35 am (11 years ago)

Dental problems are possibly the commonest reason why vets see rabbits.
Ideas For Kids To Dress Up Like Old People
October 5, 2013 at 1:55 pm (11 years ago)

Once the election of live or prerecorded melody is selected, the few should then establish what tuneful selections they would want to have a title to carried out all through their ceremonial. Some make choice of the agreed on nuptials laudation Dressesmarch while other race like jazzier ceremonial melody. The long-limit bride and servant may also need to fix upon many different hymns to wait on the ceremonial guidebook. The particular who is officiating much more compared to ceremonial could it may be have a title to the efficiency to adequately in readiness|make fitted|arrange|collect for use|provide} some recommendations with regard to right ceremonial melody selections.
emilio pucci dress kim kardashian
October 17, 2013 at 8:47 pm (11 years ago)

With the holidays approaching, there are maniple of pieces to originate you really perceive sexier as well as a terrible offer more festal than a ribbons dress. These amazing emilio pucci appears within a ribbons {clothes|dress|vesture|outfit|suit|apparel} are especial to hit your which see and might have your spouse or boyfriend executing a in pairs-take when you waltz in to the space this winter!
Judith
November 19, 2013 at 3:41 am (10 years ago)

It is appropriate time to make some plans for the future and it is time to be happy.

I’ve read this post and if I could I wish to suggest you few interesting things or advice.
Maybe you could write next articles referring to this article.

I wish to read more things about it!
Youtube.Com
November 23, 2013 at 2:49 am (10 years ago)

If some one desires expert view on the topic of blogging
and site-building afterward i recommend him/her to pay a visit
this blog, Keep up the fastidious work.
madden 25 Cheats
November 29, 2013 at 4:57 am (10 years ago)

Whoa! This blog looks exactly like my old one! It’s
on a entirely different topic but it has pretty much the same page layout and design.
Excellent choice of colors!
Dick
December 6, 2013 at 12:19 am (10 years ago)

This is really interesting, You are a very skilled blogger.
I’ve joined your feed and look forward to seeking more of your great post.
Also, I have shared your website in my social networks!
Get Free Gems in Clash of Clans
December 14, 2013 at 12:51 pm (10 years ago)

Awesome blog! Is your theme custom made or did you download it
from somewhere? A theme like yours with a few simple adjustements would really make my blog stand out.
Please let me know where you got your theme. Cheers
social wars download free
December 24, 2013 at 1:39 pm (10 years ago)

Because here is a list of multiplayer games is that the leave was asked for more.
The Alex Cross series began in 1992 with the publication of Along Came a
Spider. If your answer is “yes”, you may want to link your Facebook
ad to your Facebook page.
http://www.m88day.com
December 28, 2013 at 4:16 am (10 years ago)

Simply want to say your article is as surprising. The clearness in your submit is simply
excellent and that i can assume you are an expert on this subject.
Well along with your permission allow me to clutch your RSS feed to keep updated with coming near near post.
Thank you 1,000,000 and please continue the rewarding work.
rasierer
January 11, 2014 at 5:00 pm (10 years ago)

rasierer test
I know this if off topic but I’m looking into starting my own weblog and was
wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% certain. Any recommendations or advice would be greatly appreciated.
Kudos rasierer test
Candy Crush Triche
January 17, 2014 at 10:23 am (10 years ago)

The first one is the easy to use theme development.

Ideally, each menu item will click into a full page explaining the dish in detail.
I have also seen this type of error crop up after
a WordPress update.
sbobet
February 11, 2014 at 9:30 am (10 years ago)

What’s up to all, the contents present at this web page are in fact amazing for people knowledge, well, keep up the nice work
fellows.
www.youtube.com
February 13, 2014 at 2:05 am (10 years ago)

Hi. Only desired to ask a simple question. I am just piecing together my own, personal blog as well as would like to learn where by you still
have your design? Seemed to be the idea no cost? Or even has been
that compensated? I can not apparently locate anything at all as effective as this place, so
preferably it is possible to let me realize.
Thanks. PS, the sorry. British is just not my own primary dialect.
options binaires
March 9, 2014 at 8:53 am (10 years ago)

Just want to say your article is as astounding. The clearness in your post is just nice and
i could assume you are an expert on this subject. Fine with your permission
allow me to grab your RSS feed to keep updated with forthcoming post.
Thanks a million and please keep up the enjoyable work.
formation adomtravail
March 20, 2014 at 9:34 pm (10 years ago)

It’s going to be ending of mine day, except before finish I am reading this great post
to increase my experience.
??????
March 22, 2014 at 8:07 pm (10 years ago)

Attractive section of content. I just stumbled upon your weblog and
in accession capital to claim that I get actually loved account your blog posts.
Anyway I’ll be subscribing in your augment and even I fulfillment you get
admission to consistently fast.
schâr
May 5, 2014 at 9:53 pm (10 years ago)

always i used to read smaller content which as well clear their motive, and that is
also happening with this piece of writing which I am reading at this place.
Sanora
May 7, 2014 at 11:32 am (10 years ago)

Your goal is to breed all the different dragons available
to you and enter combat against other player’s dragons. The 1st Facebook game I
would like to talk about is the king of classics.
This is the over simplified model of the game dynamics.
longmini.com
October 18, 2015 at 5:01 pm (9 years ago)

Robert Caruso – Psychic Tool – Robert Caruso is well known to individuals all over the world and from all walks of life for his accurate psychic readings.
Amy
October 20, 2015 at 3:40 pm (9 years ago)

ASHI Certified Residence Inspector Los Angeles, CA seeks a
full time residential house inspector.
Ready Tribe earthquake survival
October 21, 2015 at 12:55 am (9 years ago)

I’ve even seen House of Color paints on $1000+ paint jobs do it.

Guarantee an el cheapo rattle can job will too.
east london gyms
October 22, 2015 at 8:38 am (9 years ago)

I was suggested this web site through my cousin. I am not sure
whether or not this publish is written via him as nobody else know such unique approximately my difficulty.
You’re incredible! Thanks!
youtube.com
October 22, 2015 at 7:39 pm (9 years ago)

This web site provides just valuable information and I am checking to it this
instant! Thank you guys!
Cleveland
October 28, 2015 at 7:39 am (9 years ago)

Thank you for some other excellent post. The place else could anyone get that type of information in such an ideal manner of writing?
I have a presentation next week, and I’m on the search for
such info.
Emery
October 31, 2015 at 7:03 pm (8 years ago)

Breathtaking! You never come by info such
as this easily and I am not so ungrateful! Preserve it-up men!
Alecia
November 3, 2015 at 4:41 pm (8 years ago)

Brain swelling use this link after trauma is.
Anywho, Jimmy Ellis, Freddie Roach, who stand behind the brain can lead to effective treatment method can totally
prepare soldiers and families alike. If these are the use this link type of incidents that took placebos.
chemia cda
November 7, 2015 at 7:36 pm (8 years ago)

This article offers clear idea in favor of the new viewers of blogging, that truly how to do
running a blog.
bark collar
November 10, 2015 at 12:06 am (8 years ago)

It’s actually a nice and helpful piece of information. I am glad that you simply shared this
useful info with us. Please keep us up to date like this.
Thanks for sharing.
dental implants rockville md
November 11, 2015 at 11:18 pm (8 years ago)

Definitely believe that which you stated.
Your favorite reason appeared to be at the web the simplest factor to consider of.
I say to you, I certainly get annoyed even as people consider worries that
they plainly don’t know about. You controlled to hit the nail upon the top and also outlined out the whole thing without having side-effects ,
folks can take a signal. Will probably be back to get more.
Thank you
Aurora
November 12, 2015 at 12:36 am (8 years ago)

Mas no se queda ahí la cosa, por si eso fuera poco también dedica
parte del libro a abordar la fotografía de boda como
negocio, dando consejos de de qué manera debería ser un espacio
de trabajo conveniente, qué productos ofrecer y de qué forma, como desarrollar una de qué
manera relación con los clientes del servicio,
como promocionarse (posicionamiento web) y más cosas.
New York's Luke Weil
November 12, 2015 at 3:00 am (8 years ago)

I think the admin of this web site is truly working hard in support of his site, because here every information is quality based information.
Fabian
November 13, 2015 at 7:54 am (8 years ago)

Die 2 Monate sind im Fluge vergangen, die Zeiten im Studio habe
ich sehr genossen.
cv review
November 13, 2015 at 5:15 pm (8 years ago)

Very rapidly this web site will be famous among all blogging and site-building visitors, due to it’s good articles or reviews
Boyd
November 14, 2015 at 6:55 pm (8 years ago)

Pretty good post about self balance scooter. I bought one for my boyfriend.
I makes a lot fun to cruise on it.
photography jobs san diego
November 15, 2015 at 3:57 pm (8 years ago)

At any time I may be working on the design for a new e-commerce
flagship, programming smaller scale experimental on-line initiatives for younger
brands, exploring best practices in person experience design or creating digital content for trend reveals.

Related Posts

226 comments on Where Do You Fit In The Affiliate Marketing Value Chain?

Leave a reply