Where Do You Fit In The Affiliate Marketing Value Chain?
I had the opportunity to discuss topics shaping the affiliate marketing industry with Haiko De Poel Jr, founder and owner of the ABestWeb affiliate marketing forum for my Friday Podcast series out this week.
During the course of our conversation, the topic of the value added to the affiliate-merchant relationship came up multiple times, and it’s certainly a point worth focusing on, especially if you’re in the affiliate marketing game for the long haul.
Let’s start off with the definition of “value” for affiliates.
As a performance-based affiliate, you’re only paid upon the successful purchase or adoption of a product or service you’re promoting. In the past and also today, value manifests itself in making your affiliate site more visible than the merchants. In some cases, this means having your site show up when someone types “Deel” instead of “Dell” as they had meant to. (Incidentally, I don’t see any organic search results optimized for that term in the search engines…).
While optimizing your sites for typos and mispelled variations of a merchant’s products or services can bring you some traffic, it’s a fairly low value proposition for the internet visitor, the merchant and yourself. It can bring you some sales, but the question is how much (or how little) value it creates. If you take a closer look at how search engines work, high authority sites are ranking for typos that they haven’t optimized for – on the basis of their being ranked as the most closely related site.
On the higher end of “affiliate value”, sites can proactive provide value to visitors by proactively understanding their needs and wants. Did someone typing “Dell Inspiron Mini 12” mean to look for a information on the mini laptop, like it’s specifications? Or are they looking for a comparison against other small form factor laptops? Or having decided to purchase the laptop, were they looking for a price comparison engine or coupon to finalize and complete the purchase.
All the steps above will require more than merely building a list of product keywords and employing search engine marketing, PPC or social media to help your site bubble to the top of the results. Even if the term “most relevant results” isn’t at the top of your visitor’s consciousness, taking a proactive approach to building a comprehensive resource, authority site is one way to establish a brand and lay the foundations for a credible site.
Having an affinity (or passion) for the specific product, whether it’s the Amazon Kindle or the Apple iPhone will help you clearly identify the key burning issues in your niche and create content and develop marketing campaigns specifically addressed to meet those needs. If you’re succeeded in meeting those objectives, you’re more than halfway towards achieving your goals as a successful affiliate.
–
Watch for my upcoming interview with Haiko this week on the Friday Podcast.
luxury drug rehab
May 8, 2017 at 1:49 pm (7 years ago)I am really loving the theme/design of your web site.
Do you ever run into any browser compatibility
problems? A small number of my blog audience have complained about my website not operating correctly in Explorer but looks great in Chrome.
Do you have any solutions to help fix this issue?
Dermallure Anti Aging
May 13, 2017 at 9:33 am (7 years ago)Deference to article author, some good information.
Acionna
May 23, 2017 at 7:35 am (7 years ago)It’s going to be finish of mine day, but before finish I am reading this great piece of writing to
increase my knowledge.
??? plc mitsubishi
June 1, 2017 at 12:16 pm (7 years ago)Thank you for the auspicious writeup. It in fact was once a leisure account it.
Glance complicated to far brought agreeable from you!
However, how could we keep in touch?
immigration solicitors in slough
July 13, 2017 at 6:06 am (7 years ago)I cherished this post!I read your blog fairely regularly and you’re continually
turning out with some incredible stuff. I shared this on my facebook and my adherents
cherished it keep doing awesome.
Umrah Package
July 15, 2017 at 11:36 am (7 years ago)We’re a bunch of volunteers and starting a brand new scheme in our community.
Your site provided us with valuable info to work on. You have done a formidable
job and our whole group will be grateful to you.
Power Boost XI Review
July 30, 2017 at 12:37 pm (7 years ago)Real good information can be found on blog.
Varitonil Review
August 9, 2017 at 12:22 pm (7 years ago)There is evidently a bunch to know about this.
I consider you made certain nice points in features also.
matelas gonflable comparatif
August 11, 2017 at 1:57 pm (7 years ago)Hello, i believe that i saw you visited my weblog thus i
got here to return the prefer?.I am trying to
find issues to enhance my website!I guess its good enough to make use of a
few of your concepts!!
facebook earning
August 15, 2017 at 8:23 pm (7 years ago)this is lovely article i always love to read your blog and your
good articles thank you very much for giving us too many knowledge i hope in future you
will also give that kind of good info 🙂
TekMale Pills
August 16, 2017 at 1:49 pm (7 years ago)I genuinely value your piece of work, Great post.
???????????
August 21, 2017 at 10:52 pm (7 years ago)???Betsey??????64??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
CD??????????????????????????????????????????SUKIYAKI??1963?????????????????????????1979?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
Social like exchange
August 29, 2017 at 9:08 am (7 years ago)What’s up, I want to subscribe f?r th?s weblog to ?btain hottest updates,
t?erefore where can ? d? ?t plea?e assist.
moved here
August 29, 2017 at 10:19 pm (7 years ago)My brother suggested I would possibly like this
blog. He used to be totally right. This post truly made
my day. You cann’t believe just how a lot time I had spent
for this information! Thank you!
like4like points hack
September 18, 2017 at 12:58 am (7 years ago)WOW just what I was searching for. C?me ?ere ?y searching f?r affiliate
marketing
agen piala dunia
May 30, 2018 at 10:57 am (6 years ago)I have read so many articles concerning the blogger
lovers however this post is really a pleasant paragraph, keep it up.
xDedic
October 24, 2018 at 10:43 am (5 years ago)Valuable information. Lucky me I discovered your
web site unintentionally, and I’m surprised why this
coincidence didn’t came about earlier! I bookmarked it.
Verified CBD REview
December 1, 2019 at 10:57 am (4 years ago)You ought to take part in a contest for one of the highest
quality sites on the internet. I’m going to recommend this web site!
Keto Vita X Burn Pills
February 20, 2020 at 12:10 pm (4 years ago)Really informative and good body structure of articles,
now that’s user friendly (:.
Empowered X Testosterone
March 19, 2020 at 8:15 am (4 years ago)I am happy that I noticed this website, exactly the
right information that I was looking for!
malaysia solar
June 8, 2020 at 5:22 am (4 years ago)Now I am going to do my breakfast, when having my breakfast coming yet again to read further news.
toyota corolla 2006 price
July 8, 2020 at 2:05 pm (4 years ago)F*ckin’ tremendous things here. I’m very satisfied to peer your post.
Thanks so much and i am looking ahead to contact you.
Will you please drop me a mail?
bryants auto
July 17, 2020 at 10:33 am (4 years ago)In fact no matter if someone doesn’t know after that its up to other viewers that they will help, so here it occurs.
toyota everett
July 25, 2020 at 7:22 am (4 years ago)If you desire to improve your experience just keep visiting this site and be updated
with the hottest information posted here.
???????? ????????????? ??????? ?????????
November 29, 2020 at 1:50 pm (3 years ago)? ??????????????? ????????? ???
?????????? ??? ????? ?????????
????? ???????. ??? ?????????? ?????, ??? ???????? ????, ???? ????? ? ??, ??????????,
??????? ???????, ???? ??? ?????????? ????????.
????? ????? ????? ??????????? ??????
?????? ????? ?????? ????????.
????? ?????? ?????????? ???, ???
???? ??? ????????? ?????????????
?? ????? ??????????, ??? ??????? ?????? ???????????.
?????? ??????? ???????? ?????????? ???????????
??? ????????, ??????? ? ???????? ????? ?????????? ???????? ??? ????????????? ? ???? ?????.
???????? “?????? ???????” ?????????? ?????? ?????????? ??????? ????????????? ? ?????????????? ????: ?
???????????? ??????????, ??????????? ??????????????, ????????? ??????????.
? ??? ?? ?????? ??????? ?????????????? ?????? ??????? ???
????? ???? ????????? ?? ?????????????????? ?????????? ? ???????????????? ????????.
???? ?????? ??????? ????????? ????????????? ? ???????????
?? ??????? ??????? , ? ????? ?????????
?????.
???????? ???????? ? ???????? ????
November 29, 2020 at 2:15 pm (3 years ago)???????? ?? ?????? ?????????????? ? ?????? ??????????? ????????? ?????????
???? ???????????:
????????: ???? ?? ?????? ????????? ?????? ? ????????;
?????????? ???????, ??? ? ???????????
?????????? ? ?????? ????? , ? ????? ? ???????????? ??????, ????? ?????? ?????????;
??????? ?????? ???? ? ???????????? ??? ????????? ????????????? ??????,
??????? ?????? ?? ????????????? , ? ?????
?????????? ?????????;
????????????? ?? ????? ? ????????? ???????? ?? ?????? – ???????? ????? ????????? ?? ??????????????
???? ???????, ????????? ???????? ???????? ?? ?????????? ???????,
???????? ????.
???????? ??????? ?? ?????? ? ??????
??? ???????, ????????, ????????,
????????, ????????, ?? ???????.
? ???????????? ?????????? ???????? ???????? ???????? ?????, ???????????? ??? ? ????? ? ??????????, ???? reception, ????????? ? ?????????? ??? ?????? ???????????, ?????? ???????.
? ??????-?????? Sapfir ??????
????? ???????? ???????? ??????? ?? ?????? ?? ????????? ???? ? ??????????? ?????? ????????????.