Take heed affiliate marketers! I’ve noticed that a few high profile product owners have implemented some practices which could potentially be detrimental to your affiliate marketing efforts.
I’d typically recommend looking for high converting affiliate programs for newer Internet Marketers.
After all, while you’re getting your feet wet, you might like to focus on traffic generation and your marketing efforts (the conversion has a lot to deal with the product owners sales/landing page) and rather than get into the thick of product development immediately, you can sell someone’s product first (ie. affiliate marketing).
So if a product owner has switched their sales pages to an opt-in page, it could have major implications for your marketing efforts.
An opt-in page is designed to help build the product owner’s list.
Ostensibly an opt-in page consists of:
- A catchy headline
- 5-7 bullets
- A form for you to fill in your name and email address
Here’s an example of an opt-in page, Rick Raddatz’s Wednesday Minute (it’s got a funny video on it).
A sales page looks like what you’d see at the Secret Blog Weapon sales page. It’s much longer and pushes for the sale (which is what will continue to keep you in Internet Marketing)
Most product owners will direct you to their sales page, as opt-in pages are an extra step and could lower your conversion.
More importantly, if the product owner collects your leads details, and follow up with them with a sequence of autoresponder messages, and the lead buys on the 2nd or maybe the 4th follow up, guess what?
Are you going to get your affiliate commissions?
In some rare instances, you might. But for the majority of products, you won’t.
I’ve been asked “So what can you do?” in these cases.
If you’re a Super Affiliate for that product, you can ask the product owner to create a customized sales page, or ask them to remove the opt-in page altogether.
And even if you don’t have enough sway to influence the product owner, do realize that it’s a free market, there’s an equivalent product in the same category within the same affiliate network. Else go look for products on another network.
It’s a free market, bring your business elsewhere.