Marketing Guru Jay Abraham delivered the World Internet Summit Singapore keynote and though his advice could be applicable to both brick-and-mortar as well as online businesses, I believe that Internet Marketers could take heed from his advice.
In my opinion, the major issue for Internet Marketers is that we can lose focus and waste resources and time in the process.
Although the online cost of failure is very low, proceeding without a clear plan could be equally frustrating because of the inability to reach our desired outcome.
Jay gave some useful steps which I list below:
Marketing Guru Jay Abraham
This is the “Secret Formula” which really isn’t a secret formula once you think it through.
Jay Abraham’s Business Building forumla:
- Adopt a Systems Approach to your online business: Evaluate and apply business opportunities
- Look for recurring opportunities/activities and leverage on an existing customer base: Especially the opportunity to offer upsells, downsells and offering complimentary products. Very vital to this is developing an income stream which is sustainable, constant and predictable.
- The Key to Everything is your Marketing Effort: The marketing difference in every business means the difference between millions and mediocrity.
The most vital lesson I picked up from Jay’s presentation was this:
The goal of your business should be something in which you put in less effort as time goes by, yet the volume of sales goes up.
Reflect on that and it’ll help bring you to the next level.
PS: I’ll be compiling the strategies and key points shared the seminar and distributing it to my list. If you haven’t done so yet, you can sign up for my list in the right sidebar. There’s a product creation blueprint that no Internet Marketer should do without.