Kudos to Darren Rowse of ProBlogger.net for organising the latest Writing Project, this post on massive list building is my entry for the “How To” themed writing project found at: ProBlogger Group Writing Project – Ã¢â‚¬ËœHow ToÃ¢â‚¬Â¦Ã¢â‚¬â„¢
(I’m still holding out for the Amazon prize! :)).
They say that your success in Internet Marketing is determined by the size of your list.
The power to shape opinion and influence behavior is a function of how big your list is.
And more importantly, if you have a qualified list. Do the members fit the demographic you’re targeting.
How relevant the members to your interests?
A list provides ready traffic and serves as the
- core readership for your content (blog posts, ebooks, podcasts, vlogs)
- primary clients for an affiliate marketing campaign you might run
Traditional list building might see 5 to 10 members joining your list on a daily basis.
Perhaps you’re giving them a 5 or 10 page report, or maybe a free ebook.
This could be effective in growing your list over the long term.
But what if you want a much bigger list, in a much shorter period of time?
What if you wanted a list numbering 10,000 or possibly even 100,000?
What if you could do all this for little cost, or even free?
Let’s look at massive guerilla-style list building.
I’ve launched two recent campaigns (both are still ongoing).
They have the potential to grow to a combined total of 10,000 members within 30 days if executed effectively.
Before we go into that, let’s look at why someone might sign on to your list.
They must have a benefit.
This benefit might help them:
- achieve pleasure
- avoid pain
What does this mean exactly?
Pleasure appeals include ways to :
- increase their income
- make more friends
- become better at what they’re doing
- become stronger, faster, smarter
Pain avoidance appeals include ways to:
- avoid boring, repetitive, mindless tasks
- reduce their expenses
- overcome procrastination
Crafting an effective appeal means that you must latch on to their personal radio station: WII FM.
By touching the nerve points of WII FM (What’s in it for me!), you trigger a response where they’ll be more than happy to join your list. They will be foaming at the mouth, chomping at the bit, to sign up!
- Let’s launch into campaign 1: The Giveaway:
http://www.WhoIsAndrewWee.com is my Internet Marketing blog.
Barely 3 months and 15 days old, the domain is ranked 136,677 (3 month average on Alexa)
According to iwebtool.com, the Google PR predictor shows a jump from Google PR0 (PageRank) to PR4 at the next Google update (Accuracy: 81.3%). Fairly decent. I’ll get spidered by the search engine spiders every other day or so.
What was I offering to draw in the visitors?
I worked out an arrangement with Robert “Multiple Streams of Income” Allen to offer one of his books to people who signed up to my list.
Now, mind you, this isn’t some flimsy PDF ebook.
It’s a print copy. An actual book you can hold in your hand.
And on varied topics from his bestselling Multiple Streams of Income, newer Multiple Streams of Internet Income, Cracking the Milionaire Code, Road to Wealth and others.
In previous promotions, the book was only mailed within the continental United States.
You may or may not have had to pay for postage (depending on the specific promotion).
What did I do?
I worked out a deal where the printed book, is mailed to you FREE OF CHARGE.
Does it get you excited?
I got excited just thinking about the offer.
Does it only within the US?
Whether you live in New York, Chicago, Melbourne, Singapore, Jakarta, Kuala Lumpur or Xian, China, they’ll mail it to you, They will send it anywhere in the world free of charge.
Overdelivery is key to creating an exciting experience for your prospects.
To make it more compelling, I included three other ebooks – one on Internet Marketing, one on blogging and one on affiliate marketing.
A good jumpstart for anyone planning to go into Internet Marketing.
I think I got a few people excited.
On the first day 31 people signed up.
Another 21 signed up on the second day.
The signups continue to come in.
And the viral aspect?
These methods helped kicked the campaign into high gear in my opinion.
The sign ups went from a linear rate, to a quantum one.
This would only be possible with the technology of the Internet.
Here’s 3 ways:
- Blog marketing:
If you have people excited, they’ll want to tell their friends. Better than just telling their friends is to blog about it.
If you have 100 people visiting your list members blog every day, you could have quite a bit of traffic flowing through to you.
Here are some of the blogs publicizing the offer and linking back to me:
- My buddy, Ryan Chua: Insane Giveaway offer (I love it when my friends to call my offers insane…)
- Singapore entrepreneur Farrel Seah: Who Is Andrew Wee
- Scotland-based Alex Little: Free Robert Allen book giveaway
Using links and trackbacks, it creates good traffic flow between our blogs. Just like the ProBlogger Writing Project is intended to do.
- Blog Commenting
Posting on high authority blog sites will bring you organic traffic too.
How does this work?
If you are posting comments in hopes of getting a link back, you are wasting your time.
Purely posting for the purposes of link baiting, won’t work.
However if your comment:
- includes quality content relevant to the post
- adds to the conversation
there’s a higher chance your link will go through, else it’ll not pass moderation.
- Forum posting
Look for high traffic, high participation forums. You can take a look at their Google PR and Alexa rankings.Here’re a forum where I posted the offer in a thread:Domainsocial.com
Besides creating discussion threads/topics, you can use signature marketing.
You can include a link in your forum signature.
Clickthroughs and signups depend on how compelling your message is.
Syntax like “Latest Blog Post: $99 Internet Marketing materials giveway, including Robert Allen book” can generate a huge amount of traffic depending on the forum’s membership.
Do you think going with the giveaway campaign could easily get about 900-1000 members in a month? Which works to about 30 signups a day?
But the most interesting technique is what I call the Viral Friendship technique which could generate 9000 new members a month.
If there’s interest, I could cover this at a later date.
PS: could you leave a comment about how you feel about the techniques I mentioned and if you have questions.
Would you be interested in the Viral Friendship technique?
Let me know what you think by leaving a comment.
PPS: Robert Allen books still available. Get your free copy now.
PPPS: visit my DigitalKeiretsu.com’s member YiChen’s Cooking entry for the Writing Project at: How to look like you have been cooking the whole day