I was surfing the Digital Point forums earlier, and surfed on through to Harry’s blog.
His post: How not to get banned from AdSense
is something relevant because I know scores of Internet Marketing newbies who get blacklisted and disappear off the face of Google’s SERPs.
And the worst thing is that they have a huh? who? what? reaction.
Gee, guys, didn’t you read the Adsense terms of service?
You didn’t think clicking on your own ads 100 times wouldn’t get you noticed?
But more than that is the fact that contextual advertising is viable only if you have massive traffic.
Assuming an average of a 1% clickthrough rate, you’d need traffic of at least 10,000 a day to generate something viable.
Which leads us to the type of content you might be looking at:
- Mass/pop culture content: something with mass appeal like a popular program such as American Idol, Big Brother, Desperate Housewives.
- Highly niche content with a large userbase: maybe targeting Work At Homers (WAH)
- Fast breaking world influencing events: floods, hurricanes, natural diasters
I’ve been getting enquiries asking if blogs along the lines of:
- starting up a business
- personal development
- goal setting and motivation
Might be viable candidate for adsense.
My feeling is that unless you’re like Steve Pavlina, coming out with several quality posts like: Student Graduates College in Only Two Semesters
It’s going to be an uphill battle monetizing Adsense.(His site is Google PR7 and Alexa 4,584)
You might do better to go the affiliate marketing route. (My favourite).
Go with the strengths and avoid your areas of weakness.
Google Adsense is a good buzzword for would be Internet Marketers, but you have to look at your long term viability and competitive advantage.
Affiliate Marketing might be a stronger contender.