About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Business Lessons From Hong Kong Disneyland

Fresh from our trip to Hong Kong, my family had a great time in Hong Kong Disneyland (especially my daughter Bianca). Internet marketers can take a few lessons out of Disney’s book in their online business.

The Art of the Pre-Sell: Stepping into the MTR (mass transit rapid) subway station at the Sunny Bay station, we got onto the train bound for Hong Kong Disneyland. The folks at Disney have decked the train out with small bronze statuettes of iconic Disney characters, and the regular plastic seats in the cabins have been replaced by plush velvet cushioned-seats.

As you step out of the station, the PA (public address) system starts playing tunes from various Disney cartoons like Snow White and the 7 Dwarfs, and other cartoons.

Internet Marketing application: In your site design, strive to create an emotional experience for the visitor. Music can be highly evocative, as can be appropriate images. Since royalty-free music and low cost photo stock can be purchased inexpensively, there’s no reason why these tools shouldn’t be used.

Disclaimer: I hate “branding” type commercials and ads just as much as the next Internet Marketer. You should consider how music and image elements can be used in a “direct response” context, rather than in a pure corporate branding context.

hong kong disneyland golden mickeys

A Multi-sensory Experience: The theme park featured a number of live performances, and with the added zing provided by technology, featured 3D effects, smoke, confetti, fireworks and other pyrotechnics. These effects served to heighten the emotional experience and create memories that you can see, hear and feel (visual, auditory and kinesthetic) for months and perhaps years to come.

The best part is the “upsell” element, with the exits typically connected to the souvenir store.

hong kong disneyland bianca wee

Bianca Wee with my mum-in-law

Taking a piece of Disneyland back home with a souvenir is the icing on the cake for your kids (and Disney’s Profit and Loss statements).

Internet Marketing application: Create a positive first impression with either a free report or a $7 report and you’ll find an easy upsell to a $47 or $97 product.

If you need to, go guerilla. Create a $7 report based on the techniques contained with a $97 affiliate product. Use your $7 report to upsell the high value product and you’ll see a number of easy affiliate commissions slide by your way.

-

Smart Internet marketers will always keep their eyes and ears open and adapt unconventional tactics to get the results you want.

17 comments on Business Lessons From Hong Kong Disneyland

  1. Rasheed Ali
    August 15, 2007 at 11:45 pm (4825 days ago)

    Great post Andrew!

    Yes, I truly believe the multi-sensory approach has been missing online for quite some time.

    With the advent of “video marketing” and the evolution of “audio marketing” I think we’re going to see a lot of up and coming super-star independent marketers and companies dominate in both affiliate marketing and direct product sales.

    Wow, Bianca looks SOOO much like you man!

    Warmest Regards,
    Rasheed

  2. Dave
    August 16, 2007 at 10:28 am (4825 days ago)

    I like posts like this which recount offline experiences and note the marketing lessons observed. Took my family to DisneyWorld in Orlando, FL (USA) in January 2006 and I noticed some of the same things. Another thing – we stayed in one of the Disney hotels and were looking for a quick fast food type place to take the kids (like McDonald’s, Burger King, etc.). So we asked the front desk if there was a McDonald’s somewhat local to the hotel… Well, to our surprise, she said she was “unfortunately not allowed to give out that information”, though she was very pleasant and instead offered a Disney-owned alternative!

    Internet Marketing lesson – Give your visitors one choice…one clear call to action (i.e., don’t put contextual ads on your salesletters!).

    -d.

    PS: I agree wtih Rasheed…Bianca looks *exactly* like you, Andrew…

  3. Andrew Wee
    August 16, 2007 at 3:50 pm (4824 days ago)

    Hey Rasheed,

    Multi-channel or multi-media is a good name for it i think.

    On the other hand, I’ve seen video-only campaigns, lacking the support of a good direct response website on the backend that’s left me wondering why there’s a missing element.

    Re: Bianca: Thanks!

  4. Andrew Wee
    August 16, 2007 at 3:52 pm (4824 days ago)

    Hi Dave,

    Hmm…I think the staffer could’ve done better to give all the choices available, then promote the Disney-owned food joint with a little “we have our own restaurant too, the prices are about the same or a little higher, but the food is fresh because we don’t believe in processed food’.

    Re: Bianca: you’d better not let my wife hear that. I think she’s got my wife’s eyes though, rather than my squinty ones…

  5. Rasheed Ali
    August 17, 2007 at 5:48 am (4824 days ago)

    Honestly Andrew…

    From a direct response copywriter’s perspective…a lot of business owners simply have a fear of direct response copy.

    They think it’s either too “salesie” or too much “hype” but the fact of the matter is, direct response copy converts more sales! The thing most people forget is that direct response copy and advertising is the “forefather” all the modern advertising you see. Take a look at hardtofindads.com when you can.

    Internet businesses tend jump on the latest cutting-edge technology to market their products and services but often neglect – whether through fear or choppy strategy – the proven formula of direct response copy for increased conversions to sales.

    At least…that’s my take on it.

    Warmest Regards,
    Rasheed

  6. Investasi Saham
    February 11, 2011 at 10:36 pm (3549 days ago)

    i like your writing and article about Hongkong Disneyland. Make me wanto to go there too

  7. Naomi
    November 19, 2012 at 7:18 pm (2902 days ago)

    Great post. I was checking constantly this blog and I am inspired!
    Very helpful information particularly the remaining part :
    ) I handle such information much. I used to be seeking this certain info for a long time.
    Thank you and good luck.

  8. Mukaddes
    December 21, 2012 at 10:50 pm (2870 days ago)

    Excellent goods from you, man. Quick Ways To Make Money | RENATA’S NETWORK I’ve understand your stuff preoivus to and you’re just extremely great. I actually like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read far more from you. This is actually a wonderful Quick Ways To Make Money | RENATA’S NETWORK informations.

  9. Ola
    January 7, 2014 at 5:30 pm (2488 days ago)

    What’s up, its pleasant post on the topic of media print, we all know media is a great source of information.

  10. Alejandra
    June 13, 2014 at 1:15 pm (2332 days ago)

    Hello are using WordPress for your blog platform? I’m new to
    the blog world but I’m trying to get started and set up my own. Do you require
    any html coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  11. como evitar estrias na gravidez
    November 10, 2015 at 7:45 pm (1816 days ago)

    Só tem que misturar meia caneca de café moído com
    duas colheradas pequenas de azeite de oliva e mexer até criar uma massa que seja adequada para untar.

  12. Die besten Inseln in Asienn
    February 15, 2016 at 9:08 pm (1719 days ago)

    Can I just say what a relief to find somebody that genuinely knows what they are discussing on the web.
    You certainly understand how to bring an issue to light and make it important.
    More people really need to check this out and understand this side
    of the story. I was surprised that you aren’t more popular given that
    you most certainly have the gift.

  13. Therese
    February 28, 2016 at 3:58 pm (1706 days ago)

    Sometimes they will have a theme running throughout the hotel.
    I soon noticed that there was no pause in the number callout, the announcements came non-stop, and soon reached the 80s.
    Hanoi Opera House with a unique architecture, great historical and art values has become the famous monument in Hanoi.

  14. mekongriver.biz
    February 28, 2016 at 4:41 pm (1706 days ago)

    Emerald’s Star-Ships carry 182 guests in 72 suites and 20 staterooms,
    including two built for solo occupancy. There is not enough information about their distribution,
    but they have been frequently sighted around near-equator areas of the eastern Pacific.
    eval(ez_write_tag([[300,250],’brighthub_com-medrectangle-1′]));.

  15. hostels in cambodia
    February 28, 2016 at 6:35 pm (1706 days ago)

    This generates an “AC” current (alternating electric current) that with the help
    of some electrical components can be made into “DC”(direct current) to charge a battery and even made into to the right size of AC to help power the loads on your property (the loads in your home are designed for a specific size and frequency involving AC, since the wind blows
    at different speeds it takes some specific components
    to find the electricity “just right”). and also the bullet holes that
    pierced many of the walls during the war. org, a nationwide bully prevention awareness effort designed to
    help students and adults become ‘upstanders’ – people who stand up to bullying and become part of the solution to end
    harmful harassment, teasing and violence in our nation’s schools.

  16. hanoi tourist information
    April 28, 2016 at 10:08 am (1647 days ago)

    A peaceful haven, the Mas della Luna stands on a
    vast rocky headland with a wonderful vegetation of oaks,
    pines and olive trees bordered with a carpet of thyme on the
    terraced land that makes you feel like you’re in the middle of nowhere when actually you are only five minutes from
    the main square of a village classed amongst ‘the most beautiful villages in France’, Gordes, a major tourist area where
    numerous well-known personalities have set up house. They say: Our deaths are not ours:
    they are yours,they will mean what you make them.
    David Johansen went on to have a solo career as Buster Poindexter
    while Thunders and Nolan formed The Heartbreakers.

Leave a reply