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Moving Up the Internet Marketing Food Chain

There comes a time when you’ll hit a brick wall in your Internet Marketing efforts.

One could be because you’ve not taken enough effort, and everything stalls.

I’d like to look at the opposite situation, where you’ve done everything you thought you could and your income has begun to plateau.

If you’re an affiliate marketer, it may mean looking at new products to market, and doing new research.

But it doesn’t have to be that way.

If you’ve been constructing a demographic profile of your customers (ie their psychographics), you have an idea of where they’re from, the split between men and women, how old they are, what their interests are.

This means that if you’re developing a golf niche and have ‘run out’ of golf products to promote to them, you can take a look at what other associated products they might be interested in.

Maybe your client base is primarily men in their 40s to 60s and one of their reasons for taking up golf is to engage in a bit of exercise. Besides learning to perfect that golf swing, or add another 100 yards to their drives, they might also be keen on products dealing with anti-aging, nutrition, retirement planning.

Once you’ve helped serve their primary needs (for example, a thirst for golf products), move on to focus on serving their other needs. As you build a relationship with your community and expand the services you’re providing, the side effect is that you’ll benefit business-wise and financially too.

It can be a win-win relationship, but it takes some thinking out of the box to implement successfully.

1 comment on Moving Up the Internet Marketing Food Chain

  1. k
    April 8, 2007 at 12:45 pm (4844 days ago)

    Good thoughts
    Understand your customer base and reap the rewards

    itz all about treating your customers well

    K

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