MyBlogLog can be a source of highly-targeted, relevant and free traffic if you know how to use it effectively.
But increasingly, spam marketers have been bombarding the social networking site, such that there is a toggle to view messages only from members of your social network (and cut out messages from non-members (potentially spammers).
MyBlogLog obviously views the matter seriously enough to take further measures.
Witness the latest salvo:
There’s now a daily message cap of about 20 messages sent per day.
[Check out the MBL blog post “Spam-a-lama-dama” for details]
In my opinion, MyBlogLog is one of the most, if not THE site, for white hat social marketers.
Having a quota on messages you send out will hurt you if you’ve:
- A large network
- Used MBL as your mode of communication with your community
On the other hand, will this anti-spam measure hamper spam marketers?
Well, they might create multiple profiles, and multiply the 20 messages by the number of profiles they create.
So it would eventually hurt legitimate users more than spammers.
I think the key here is looking beyond just the technology.
For social traffic strategies to work effectively, there has to be a human governance element involved. Which is the major pitfall of the “web2.0” traffic products out there now.
If your answer to create traffic is just to game Digg, del.icio.us, MBL is just to bank on technology alone, you’re doomed to fail. Or occasionally create blips of ultra bursts on your traffic charts.
Does that necessarily build a community? Or build a list of prospects?
Possibly, but I’d think that incorporating the human element will create a complete system, rather just give a 50% equation (based on technology only…).
[And to prove my point, I’m in the process of developing a social traffic system incorporating organic elements. Being holistic is important because there are just too many ‘incomplete’ products out there!]
For MyBlogLog and similar sites to succeed, the developers need to look further to incorporate a trust, credibility, or some form of reputation, that eventually ties into your message or posting quota.
If nothing else, take a page from the reputation systems incorporated into many of the forums across the net.