About Andrew Wee
Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Are You A “Rorschach” Internet Marketer?

In the movie (adapted from a graphic novel) Watchmen, the protagonist, Rorschach, fights a one-man crusade against crime. Though brutally effective, he’s ultimately beat down by the system. Within the internet marketing arena, unfortunately, too many marketers adopt a similar “Rorschach” approach to running their business, sometimes not realizing they’re getting beat down in the process.

watchmen rorscach

“If you want something to be done well, you need to do it yourself”

This is probably the most commonly cited reason why internet marketers find themselves doing everything themselves and have difficulty bringing in outsourcers or employees to grow the business.

Even working at optimal efficiency, you’re limited by 24 hours a day, 7 days a week.

Besides measuring your business by the traditional metrics of revenue (sales) or income (profit), the “quality of life” metric can sometimes be neglected.

Are you feeling worn out, even as you’re doing what you’re enjoying in your business?

Are you looking for opportunities to get out of your home office/office unit?

If you have these experiences, perhaps it’s time to relook at how you’re running your business.

The fact is with an average life expectancy of 77.7 years (according to the Center for Disease Control and Prevention), you’re probably going to spend about half of your lifetime working. Why not make it a more enjoyable/profitable effort?

Here’s a simple test to see how indepdent your business can be without you: If you were to go on a 1 month long vacation, would your business continue to generate profits while you’re away?

If you’re working in sole proprietor mode, and are responsible for 80% of your business activity, things might come to a screeching halt if you were to go MIA for a long period of time. It’s also a sign that your business growth is limited by the 24-hour day, whether you’re working on your products/websites yourself, or project managing it with the aid of outsourcers/employees.

One way to get around this is to automate your business, although you will still require admin/technical support to make sure things are in order while you’re away.

The other way is to think “corporate” – not necessarily becoming an IBM (oops, Lenovo) in the making, but by bringing in partners/employees who have project manager responsibility – they’re given the mandate to run the business under a series of guidelines and meet objectives/targets.

With 2 young kids in my family now, I don’t have the same luxury of pulling “all nighters” to ensure that campaigns and products are launched on time, and the uncertainty of my schedule means that thinking and planning ahead are the keys to successfully executing a project well.

Working ahead of your schedule to ensure you have sufficient buffer to deal with business or personal emergencies is one way to maintain your A-game.

So while the Rorscach approach might work well in a pinch and when you’re just starting out, adopting a holistic “Watchmen” where you’re working with a team will grow your business and ensure it’s sustainable in the long term.

5 comments on Are You A “Rorschach” Internet Marketer?

  1. MLDina
    July 28, 2009 at 11:49 pm (3955 days ago)

    Scaling a business can be difficult in any industry. It’s hard to give up aspects of your business, especially when you don’t have a trustworthy network of partners to handle various tasks. Eventually, just like when you started marketing, or your retail store, you have to take some risks. The only way you can grow beyond your own capabilities is to keep doing what you do best, and sharing some of the other operations tasks with your team.

  2. AnyoneCanProfit
    July 30, 2009 at 6:36 am (3953 days ago)

    Great post Andrew. I’m doing research on internet marketing. Keep up the good work. Robert Brealey

  3. Nick Lee - Google Adsense incom
    August 2, 2009 at 3:39 am (3950 days ago)

    This is what i am doing for my business, online and offline.
    As Dina mentioned, its hard to find people whom you can really trust to work with you, having the same kind of commitment.

    That is the reason why i am still a lone fighter~

  4. free itunes gift card codes that work
    March 14, 2014 at 5:06 am (2265 days ago)

    Hello. Merely needed to consult a quick query.
    I’m setting up my personal blog site in addition to would
    like to know exactly where you still have your theme?
    Seemed to be this free of charge? Or perhaps has been this
    paid out? I cannot manage to find everything as effective
    as that one, therefore preferably you can let me recognize.
    Thanks. PS, our i’m sorry. British just isn’t my very first terminology.

1 Pingbacks & Trackbacks on Are You A “Rorschach” Internet Marketer?

Leave a reply