…when it’s abused by uninformed marketers.
Here’s a tip: If you’re recruiting partners for a product launch, or you want to invite me to join your affiliate program, you just want to ask for help in marketing and promotion. That’s not a “joint venture”.
A joint venture is where 2 individuals or business entities are going to a deeper level of cooperation and collaboration – a prime example is my buddies Amit Mehta and Zac Johnson‘s newly-launched Magnetic Poetry Facebook Application.
There’s joint sharing and investment in product development and marketing, the partners might even form a new business entity to manage the business.
On the other hand, if you’re looking for affiliates, you’re recruiting affiliates.
If you drop the term “joint venture” and misuse it, you lose a number of points right off the bat.
If in doubt, check out the Wikipedia definition of “joint venture“