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Posts Tagged ‘zac-johnson’

Blackhole SEO: Has Google’s Hegemony Spilled into Twitter?

Hegemony (from Wikipedia): is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force.

Have the forces of blackhole SEO spread beyond the reaches of Wikipedia and eBay to dig it’s claws into Twitter, as Sugarrae has asserted?

Though Rae mentioned the issue last September, SEO specialist Todd Malicoat AKA Stuntdubl tweeted about it yesterday, together with some choice thoughts:

i mean – do you really believe that twitter links are passing NO credibility, NO juice, NO nothing…?? just like wikipedia ….riiiiiiight.

maybe implement a sandbox for new users
certain threshhold until they are trusted enough to get into a non-robots.txt directory

why not utilize robots.txt solution…instead of nofollow?
i guess nofollow in general just gets me riled up and pissed off

What would happen if twitter got rid of the nofollow on all links? How would it affect the web?

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So why’re we revisiting this issue?

Blackhole SEO is where an (more…)

Friday Podcast: Building With Internet Business With Zac Johnson

Zac JohnsonI invited top affiliate Zac Johnson on the Friday Podcast earlier this year (listen to the earlier podcast) and had the chance to invite him on again.

During our conversation, Zac spoke about:

  • How he comes up with ideas for his marketing campaigns
  • The facts and reality of the Internet marketing industry
  • His most successful website venture to date
  • Current projects he’s in the process of launching
  • His upcoming presentation at Affiliate Summit West 2009

Tune in to this week’s Friday Podcast below:

Links:

Do You Get A Gold Medal In The Business Olympics?

Longevity is the name of the game if you want to be in business on the internet for the long term. With that, scraped content affiliate sites, blogs republishing RSS feeds verbatim, mashups recycling content from Wikipedia, can expect short term traffic, but seriously, who is going to go back to one of these sites?

It’s important to look at long-term strategies to get your business on a solid foundation. That is, if you don’t want to find yourself scrambling from one rock to another, as your “empire” sinks into the sand.

Let’s look at some ways to build up personal credibility, especially in the vastness of cyberspace, where a billion websites are calling out for attention.

credibility

Here are some essentials that every website should possess:

  • Background and Biographical information

At the least, you need an “About” or “About Me”, “About Us” or “About Andrew” / “About (insert your name)”. And having text like “This is an example of a WordPress Page” doesn’t count either.

People want to read and possibly do business with people they know. And “knowing” goes beyond a run-of-the-mill “XYZ Inc is a leading Fortune 500, Inc Hot 100 Tech Startup”.

Pfft. These awards carry some weight, but if you take a second to think about some of the leading tech companies like Dell, Apple, Microsoft, the names Bill Gates, Michael Dell, Steve Jobs come to mind. Personalization if not just a “strategy”, it should be the cornerstone of your success if you want to succeed online.

Going beyond a mention of yourself the person, going a little deeper to (more…)

When Is A Joint Venture, Not A Joint Venture…

…when it’s abused by uninformed marketers.

Here’s a tip: If you’re recruiting partners for a product launch, or you want to invite me to join your affiliate program, you just want to ask for help in marketing and promotion. That’s not a “joint venture”.

A joint venture is where 2 individuals or business entities are going to a deeper level of cooperation and collaboration – a prime example is my buddies Amit Mehta and Zac Johnson‘s newly-launched Magnetic Poetry Facebook Application.

There’s joint sharing and investment in product development and marketing, the partners might even form a new business entity to manage the business.

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On the other hand, if you’re looking for affiliates, you’re recruiting affiliates.

If you drop the term “joint venture” and misuse it, you lose a number of points right off the bat.

If in doubt, check out the Wikipedia definition of “joint venture

Friday Podcast: Niche Site Development with Zac Johnson

Zac JohnsonI had a chance to talk with Super Affiliate Zac Johnson’s and pick his brain on his strategy in developing niche sites.

Some of the points we touched on:

  • How he got his start in internet marketing
  • How he developed a niche site which received 180,000 visitors per day and was hosted on 16 Dell servers
  • How he researches and develops new niche sites
  • His viral marketing strategies
  • Tips for new affiliates developing their websites

Tune in for another episode of the Friday Podcast

And visit: ZacJohnson.com

Are Affiliate And CPA Networks Shooting Themselves In The Foot When It Comes To Affiliate Recruitment?

One of the issues that has been bothering me since I started out as an affiliate has been “why do affiliate and CPA networks pay out such miserable recurring payouts for sub-affiliates”?

If you’ve checked into an affiliate or CPA network control panel, you’ll typically see a “Super Affiliate” or “sub-affiliate recruitment” link with payouts ranging from about 1% to 2% of commissions generated and if you’re lucky, you’ll sometimes see 5% or 10%.

At those levels, is there any real incentive to go out and recruit affiliates/publishers for your network, aside from wanting to build goodwill and possibly a couple of bucks for a nice Friday night dinner?

I understand that margins can be pretty thin, especially since a number of CPA networks are the ultimate traffic arbitragers – they “buy” traffic from you at $1-$1.50 per zip/email submit lead, and attempt to upsell them into an affiliate offer or merchant-direct offer on the backend.

Granted, I haven’t seen the financials of one of these networks yet, but I’m wondering that if you are already relying on affiliates to generate your sales…why not go the extra mile and incentivize them to go out and recruit more affiliates for you? Especially with a decent payout. (we’re not even considering networks which pay you $3 or $5 to recruit an affiliate…).

By my estimations, one out of every 100 affiliates is a top performer (hence the term “top performer”), in this league, you’ll see guys like: Amit Mehta, Ralph “Ruck” Ruckman, Zac Johnson, Bobby “bluebobbo”, Jeremy Palmer, James Martell , Paul “Uber Affiliate” Bourque among others.

But I think the game of getting top affiliates is like going out on a fishing boat. You cast your nets and get a whole bunch of prospective affiliates, but you won’t know who’ll be a top performer until you haul in your catch and sort everyone out.

On that basis, the less-skilled affiliates will weed themselves out and a higher payout won’t matter anyway. On the other hand, a better performing affiliate will be motivated to go out and get results.

I think the bottomline is (more…)