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Friday Podcast: Building Your Affiliate Karma With Missy Ward

missy wardI’d hesitated about approaching Affiliate Summit co-founder Missy Ward for this series till I felt the time was right.

As an experienced affiliate professional, Missy has built up a reputation in the industry, serving in senior management positions like:

  • Director of Public Relations for Media Breakaway LLC (formerly CPA Empire, now known as affiliate.com)
  • Vice President of Partnership Marketing for eBound Strategies
  • President of Aluria Software
  • Vice-President of Marketing for Global Travel International

Some of these positions were concurrent with taking a leading role in launching and growing the Affiliate Summit conference/trade show as well as a number of fundraising intiaitives.

If you’ve had a chance to talk to Missy during one of the trade shows, you’d find that she’s personable and knowledgable. During the course of our discussion, I got to know Missy better, including:

  • How she got involved in affiliate marketing
  • The formation of the Affiliate Summit and it’s goals and growth over the years
  • How she got involved with fundraising activities, concurrently growing her affiliate business
  • A preview of upcoming Affiliate Summit conferences and related events
  • The guerilla marketing strategies used to promote the summit (merchants and affiliate networks can take a leaf out of Missy and Shawn’s playbook)
  • Missy’s video blogging and promotion strategies
  • A number of inspirational moments from the recent Affiliate Summit
  • Key updates involving projects like Geekcast.fm, a new podcast in the making, Missy’s return to affiliate management and the revamped AffStat affiliate industry survey

Check out the hour long podcast, chock-full of content below:

Resources:

9 comments on Friday Podcast: Building Your Affiliate Karma With Missy Ward

  1. Missy Ward
    January 23, 2009 at 10:01 pm (3946 days ago)

    Andrew,

    Wow — did we really talk for an hour? The time just flew by! I hope we don’t put your listeners to sleep ;-)

    As we talked about before the call, by design, I don’t like to do interviews unless I’m comfortable with the interviewer and the situation feels right.

    This is the first interview I’ve done in a long time and I did it only because you and I subsribe to the same philosphy on “paying it forward”. And, that’s something I can wrap my arms around.

    I am honored to know you and I thank you so much for giving me the opportunity to come on your Friday Podcast Series.

    You made the interview not only painless, but enjoyable. It’s always a pleasure to talk to you.

    And, when I get those dates set for this year’s AffiliateMarketersGiveBack.com 60-mile walk to fight Breast Cancer, I’ll be banging on your door to drag you with us :)

  2. Andrew Wee
    January 24, 2009 at 7:51 am (3946 days ago)

    Hi Missy,
    Thanks for coming on.

    AMGB 60-mile walk – you know where to find me!

  3. Wes Mahler
    January 28, 2009 at 4:55 pm (3941 days ago)

    Interesting background on the history of the affiliate summit, enjoyed learning about how it got started and how it was done. great podcast

  4. Teresa Caldwell
    February 2, 2009 at 6:29 am (3937 days ago)

    Totally enjoyed this podcast.

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