Florida-based CPA network Market Leverage has generated a fair amount of buzz with it’s Market Leverage TV video broadcasts and recent t-shirt campaigns and “care package” campaigns targeted at some of the most popular bloggers in the affiliate space, including John Chow, Shoemoney, Amit Mehta, Zac Johnson, Ralph “Ruck” Ruckman, Chad Fredericksen, Ian Fernando, Kim Rowley and numerous others.
Market Leverage ranks as one of the networks which effectively uses its marketing and branding budget to devastating effect. By contrast, I work with several networks with great affiliates managers, and one corp comm/PR person who isn’t really empowered to do much and/or doesn’t have any real budget to work with.
As networks see affiliate acquisition as part of the affiliate management success formula, doubtless there’ll be more resources channeled towards building a quality affiliate base.
I appreciated Market Leverage’s Digital Media Relations specialist Debby Phillips arranging a discussion with Market Leverage’s founder and CEO Mike Jenkins.
Mike’s certainly savvier than the average network owner (who’s typically a successful affiliate marketer turned network owner). Conducting some research, I’ve found that Mike has been involved in the business management aspects for a number of pretty large listed firms too.
I especially like how he’s constructed a holistic business ecosystem under his PrecisionPlayMedia group – with 3 components – DigitalLeads (an in-house offer production/packaging subsidiary), Market Leverage (the CPA network arm) and InboxBeyond (an email publishing arm) – which is how the top tier CPA networks structure their business.
During the discussion, we also touched on, but haven’t fully resolved the issue of whether the community-building /relationship-building approaches of social marketing via blogs,video will eventually clash head-on with the current incarnation of affiliate marketing, with the mostly shorter emphasis on one-off lead acquisition payout.
It’ll also be interesting to track Market Leverage’s upcoming announcements in the next 2-3 months.
Check out the Friday Podcast below:
[display_podcast]
For sign up as an affiliate, visit:
Yea, a lot of big names are pushing Market Leverage. I was just accepted into the program, so we’ll see how it goes. Have you had any successes with them?
Market Leverage sponsored the Social Media bus from NYC to Boston for Affiliate Summit. They had a great crew. I just got off the phone with them and really looking forward to working with them.
Thanks for the blog post, is there any way I can get an update sent in an email whenever you publish a fresh post?
I got this website from my friend who shared
with me concerning this web page and at the moment this time I am browsing this website and reading very informative
articles or reviews at this time.
Hello I am so grateful I found your weblog, I really found you
by error, while I was looking on Yahoo for something else, Nonetheless Iam here now and
would just like to say thanks a lot for a marvelous post and a all round
exciting blog (I also love the theme/design),
I don’t have time to go through it all at the moment but I
have bookmarked it and also added your RSS feeds, so when I have time I
will be back to read much more, Pleasse do keep up the greazt work.
I blog often and I seriously appreciate your
content. This great article has really peaked my interest.
I am going to bookmark your website and keep checking for new details about once a week.
I opted in for your RSS feed as well.
We kinda got cornered in the hallway at one point and I thought something might happen but
there were too numerous men and women around and it never did.
Even if it is hard to believe, shemale escorts London cover this
also. The second level shemale cams are mostly
taken the estrogen drugs.
You may also sync your knowledge wih other standard
on-line diet and health apps akin to LoseIt!, Runkeeper annd MapMyFitness.
Aw, this was an incredibly nice post. Taking the time
and actual effort to generate a top notch article… but what can I say… I hesitate a whole lot and don’t manage to get nearly anything done.
To increase the success off your affiliate marketing, make sujre that the affiliate program with which you be part of usaes cookie monitoring.
Every weekend i used to pay a quick visit this web site, as i want enjoyment, for the reason that
this this website conations truly nice funny material too.
Quality articles or reviews is the crucial to be a focus for the people
to pay a quick visit the web page, that’s what this website is providing.
Este es nuestro valor diferenciador respecto a una tienda sibarita, en la que sólo se adquieren y
se venden productos gourmet españoles.
What i do not understood is in truth how you are not actually a lot more smartly-appreciated than you may be right now.
You are very intelligent. You recognize thus significantly on the subject of this topic, produced
me in my view imagine it from so many varied angles.
Its like women and men don’t seem to be fascinated except it’s one thing to accomplish with Girl gaga!
Your own stuffs outstanding. All the time handle it up!
You actually make it appear so easy with your presentation but I in finding this matter to be actually
one thing which I feel I would by no means understand. It kind of
feels too complicated and extremely wide for me.
I’m looking forward on your subsequent submit,
I’ll attempt to get the cling of it!
la-Fête Design is a company that offers modern, all-weather furniture that evokes a
resort feel. Many of their pieces model designer furniture with minimalist
pieces and contemporary finds. They can be painted to enhance
the appearance of the house.
With the much opposition in the online world, consumers are now regarding world class stage competing in millions of buck worth of gaming rewards.
In FIFA 16, managers will be able to train their squad to increase player attributes
and boost player development. Video compression refers to reducing the quantity of data used to represent digital video images,
and is a combination of spatial image compression and temporal
motion compensation.
With the much opposition in the online world,
consumers are now regarding world class stage competing in millions of buck worth of gaming rewards.
It could end up that he gets to 90 overall there really is no telling, but he will definitely get
to 80 guaranteed. Dishonored: Definitive Edition jumped
a staggering 22 places to take tenth place.
Tribulus Terrestis – works in rising luteinizing hormone which leads to elevated levels of testosterone of as much as 300%.
It’s hard to find educated people about this topic, but you seem
like you know what you’re talking about! Thanks
I know this web site provides quality dependent articles or reviews and additional stuff,
is there any other web page which offers these things in quality?
magnificent points altogether, you simply gained a new
reader. What would you recommend in regards to your post that you made a few days
ago? Any sure?
nice article.
Great website and informative
amazing article with useful information