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Friday Podcast: Email Marketing Tips With The Aweber Autoresponder

For most marketers out there, autoresponder services like Aweber are a blackbox…most people will have a vague notion that email autoresponders are accessed via your web browser, you get some HTML code and place an opt-in form on your website or blog, people submit their name and email address, it appears in the autoresponder database, and you send them email, and sales comes flooding in…simple right?

Oh and they help negotiate with ISPs to ensure your email is delivered, and rotate IPs on their email servers, so it doesn’t get tagged as a “bad” IP.

Actually there’s much more than that, and Aweber’s education marketing manager Justin Premick gave an insiders view of the inner workings of Aweber.

More importantly, we discussed:

  • The relationship marketing principles involved in maintaining a successful email marketing list
  • Companies which are already successfully using email in their marketing efforts
  • Resources to help you bring your email campaigns to the next level
  • Tips for affiliate marketers incorporating email into their existing PPC and SEO campaigns
  • And we also unearthed a tip which could help you massively increase your results from promoting CPA affiliate offers…

It all happens here at the Friday Podcast.

Check out the audio interview below:


Aweber autoresponder service

Brian Clark CopyBlogger blog

Spam Resource

Google Sender Reputation white paper

20 comments on Friday Podcast: Email Marketing Tips With The Aweber Autoresponder

  1. Aaron at FullTiltBlogging.com
    March 14, 2008 at 11:02 pm (4695 days ago)

    I can’t believe how few bloggers are using email marketing as part of their arsenal. Every new email subscriber I get earns me over $23 the first year (I know others make more, but I don’t work that hard!)

    Great cast.

  2. Chuck Bartok
    March 19, 2008 at 7:54 am (4690 days ago)

    I appreciate this fine Blog.
    I have a question I have over 200 podcasts and would love to precsent them in my blogs.
    But I don’t know how to put the nice Playing box in my WP Blog.
    Could you point me to some simple directions

  3. Gary Lee
    March 20, 2008 at 8:42 am (4689 days ago)

    Hey Andrew . . . great post . . . next time you can call me or danielle and we can answer some questions on Aweber . . we’ve been using it forever and it really is the best! Hope everything’s going well!

  4. ms danielle
    March 20, 2008 at 8:42 am (4689 days ago)

    aweber is great, and i have recommended it to many businesses. what i love about aweber (unlike constant contact) is that each list has its own unique capture form to put on any site. kind of LAME that CC only comes with one per account. i have to run but i’m going to listen to this tomorrow for sure. thanks andrew!

  5. Andrew Wee
    March 20, 2008 at 5:25 pm (4689 days ago)

    Hi Danielle,
    I think the market leaders are Aweber and GetResponse.

    Don’t really know many who use constant contact…

  6. Annie B Lawrence
    March 21, 2008 at 10:04 am (4688 days ago)

    Just now learning about Aweber and have constant contact right now. I am not very happy with Constant contact. I have been recommended to kickstartcart. Does aweber incorporate a shopping cart? Thanks for this podcast very informative.

  7. Andrew Wee
    March 21, 2008 at 3:30 pm (4688 days ago)

    If you’re looking for standalone autoresponders, I’d look at aweber and getresponse which are the leaders in the field.
    My personal preference is aweber.

    I’m not familiar with kickstartcart…
    For all-in-one solutions, I’d also consider 1ShoppingCart, which also has an affiliate management module, in addition to autoresponders, shopping carts, etc.

    Why not also look at the open source zen shopping cart?

    The “problem” or challenge I see with something with all-in-ones is that although it’s integrated, none of the pieces will be truly spectacular, compared to someone who’s only focused on that segment.

    the autoresponder-only companies have a reputation for proactively working with the big email providers – AOL, Gmail, Yahoo, Hotmail to ensure email deliverability.

  8. Aaron at FullTiltBlogging.com
    March 21, 2008 at 7:41 pm (4688 days ago)

    While there was a “dust up” last year about which had better deliverability, Aweber seems to have a much higher delivery rate than GetResponse. I have found Aweber also to be consistently better with customer service and features. (My previous business had about 60K double opt-in subs at Aweber so I have pretty detailed experience.)

    1ShoppingCart does a good job with many tasks, but IMHO broadcast email management is still done better with Aweber I have several clients who use 1SC to manage their affiliate and ad tracking, initial autoresponders, etc. but manage their bulk lists through Aweber.

  9. Piedro Molinero
    September 7, 2008 at 2:39 am (4519 days ago)

    Great post. I think aweber is the #1 choice for autoresponders, followed straight away by getresponse. Both offer a great service and in the long run it will pay off to their professional autoresponder service.

  10. Greg Ellison
    May 6, 2009 at 7:54 am (4277 days ago)

    I just listened to the podcast very cool. Also I just signed up with Aweber and searching for Aweber things online. Keep up the great work. Greg Ellison

  11. John
    May 2, 2010 at 9:56 pm (3916 days ago)

    Hi Andrew, email marketing is one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also underutilized by a lot of online marketers including offline local business, so thanks for sharing…

  12. Gérard Darmon
    May 13, 2010 at 12:53 am (3906 days ago)

    Omnistar Mailer has a feature that will automatically manage your subscribers as they become customers

  13. Dan
    September 4, 2010 at 9:44 pm (3791 days ago)

    Hi guys, I’ve been using aweber for a while and I must agree, it’s a great product for autoresponders. My list has grown to over 4k in a little over a month. In that time I’ve sent over 20,000 emails. Imagine doing that manually!!

    One question. The sender address that appears on my autoresponders is configured as [listname]@aweber.com. Does anyone know how I can change this?

    Note: the from address is configured fine.


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