In this Friday podcast, I answer questions about “having too much email to read” and dealing with Internet Marketing information overload.
Notes follow after clicking on the “more” tab.
Question: Too much email to read.
Internet Marketer: information marketer – info products are info packaged into products and sold for a price. Customers don’t buy PDFs or DVDs, they buy information contained in those products.
When an eBay customer goes there and bids and purchases an item, they do so because of a better price or bundled goodies which make the eBay item attractive, compared to their offline counterparts. In this case, you’re arbitraging or benefitting from your customer’s lack of market knowledge of where the best suppliers or dropshippers are located.
If you’ve got too much information and you’re unsubscribing yourself, you’re cutting yourself off from the very source that will make you a living!
Do I suffer from information overload?
Tech Reporter, deal with 10 different news sources.
Reuters, Bloomberg, news archives, might print up to 100 old articles for research.
Information is your weapon.
Let’s take another example:
Just imagine buying a new car.
If knew dealer’s price, and offered $50 above dealer’s price, rather than pay list price, how much better would you be?
If paying $4 for a car buyer’s guide or a $20 access fee to find out the manufacturer’s price to a dealer, would that be a worthwhile to spend that to save a couple of hundred dollars or a thousand dollars on your next car?
If that doesn’t make sense to you, you should stop listening now.
Info is your friend, not your enemy.
Deal with information overload:
1) Automate/Sort (Using one email for everything? That’s the problem! Set up different email accounts, one for mailing lists, one for prospects, one for customers. one for VIP customers. Use mail filters. Set up POP3 access for gmail accounts.)
2) Discipline (Time. Not more than 15mins once or twice a day. Take the most important, get assistant to handle the rest.)
3) Prioritize (Priority – 24 hours, Intermediate: radar screen, KIV: no fixed time limit)
copy and paste into text file. label that file: blogging.doc or i prefer blogging.txt
info lets you do trendspotting.
“History Repeats Itself”
What happened last Christmas is likely to repeat again
What happened before the launch of Harry Potter book 6 is likely to repeat during the launch of book 7.
Ability to spot trends, and more importantly forecast what’s coming up is going to play a key role in your ability to operate and more importantly, grow your business.
So if you feel you need to unsubscribe yourself from a mailing list today, or stop reading blogs and forums, go ahead, especially if you have a higher value and more profitable activity to focus on, like closing a sale.
If not, you could be leaving a very potent source of information which you can then convert into profits easily.