One of the perks of being a member of the MyBlogLog Advisory Group was getting a schwag bag in the mail yesterday.
My daughter Bianca was pretty excited about it:
Opening the box revealed…
Purple wrapping paper?
A haul which included:
- MyBlogLog decals
- A Yahoo! pen and pencil
- A Yahoo! bumper sticker
- Purple Gummi bears (in rapid extinction as I write)
- Purple gumballs (also in scarce supply as I write)
- A Yahoo! pin
It’s great to feel appreciated.
I was a little confused though, because judging by Yahoo! web pages:
I’d have thought the corporate colors might be red and white, but it’s actually purple.
Take a look inside the purple house of Yahoo!
So I learned that one of Yahoo’s corporate colors is purple today, though it was a little confusing initially.
To build a strong brand identity in the marketplace, do note that colors are as much as part of your identity as the look of your blog template and sales and landing pages.