Social Networking 101: Use the Internet 5 Exposure Strategy to Fasttrack Your Internet Marketing Credibility
You’ve heard the axiom that it takes 7 exposures to establish trust and credibility before your prospect makes a buying decision.
Eg. A person sees a mention for a new beverage (eg. a horseradish-flavoured soda) on a website, sees a celebrity endorsement, receives a flyer in the mail, on 7 occasions before they buy it to try it out.
On the Internet, however, I feel it’s probably closer to 5 exposures before trust is established. Perhaps it’s due to the instant gratification, instant exposure and immediate deliverability nature of the medium that lends itself to this.
Has there been a time when a hot product was being launched and you received multiple mailings for the product from the big affiliates?
Perhaps after reading a number of those, you decided to take up the offer after reading the 4th or 5th email?
After all, if all the Internet Marketing big guns are promoting this product, it must be good, isn’t it?
There are elements of social conformity and social acceptance involved in social traffic and social networking strategies and the Internet 5 Exposure Strategy taps on these.
One way I’ve used the Internet 5 Exposure Strategy has been to build up my contact base, especially among high authority Internet Marketing contact.
Just imagine, you’re an active participant in a high authority, high traffic forum. You establish a pattern for posting high value content on the site. At the same time, you might also send relevant private messages to the high authority figures you identify.
At the same time, you can be an active particpant among social networking sites and Inner Circle Blogs. As you gradually work yourself into the cliche’s consciousness, you will subconsciously build up your Social Credibility.
If you’ve applying the strategy effectively, you’ll notice that you will attract ‘followers’ too.
If, and only if, you apply social dynamics theory effectively, will you see quantum returns from your efforts.
Social Traffic can generate immediate and huge amounts of traffic, compared to older school search engine optimization.
Will 2007 be the year that Social Traffic comes to the fore?
What do you think?
6 comments on Social Networking 101: Use the Internet 5 Exposure Strategy to Fasttrack Your Internet Marketing Credibility
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Tony
December 30, 2006 at 2:06 pm (17 years ago)You are on to something there.. Personally I don’t usually subscribe myself to new blogs right away, but if I catch myself returning to the same author from multiple sources, I’ll take note of RSS.
Social traffic? We’ll see what happens. One of my predictions is that getting on front page of digg for separate posts, two days in a row will have a much stronger lasting effect than any individual spike. The emphasis here is on the _separate_ posts. Returning to exact same one from multiple sources is not as good.
interested
December 30, 2006 at 3:08 pm (17 years ago)Hi.
I have a question on your comment about the active participation among networking sites and inner circle blogs?
Would that be like a self-promoting circle? Just like the “A” bloggers that only comment and link to one another, eventually, that bubble of exclusivity will burst.
Andrew Wee
December 30, 2006 at 3:25 pm (17 years ago)Tony: i’d think getting onto the top page of digg, delicious, yahoo, google more often will generate more buzz marketing for your site. it’s clearly a case to post more ‘pillar’ articles/posts.
interested: i believe it’s a social principle that we’d promote the people we trust. when someone i’m familiar with posts a comment here, i’m more likely to approve the comment. if it’s someone newer, i’d check that they’re not linking to a splog or the landing page for an affiliate product.
Ade Lamidi
January 5, 2007 at 10:16 pm (17 years ago)Social Traffic has finally come of age with the sucess of companies like You Tube and Myspace which were eventually bought out by the big guns Google and Yahoo respectively. People online are beginning to see the advantages of joining and participating in Web2.0 related sites as a traffic generation technique that doesn’t need to cost much. And smaller established sites like Mybloglog, Squidoo etc are also popping up everywhere online to take advantage of the latest tech fad at the moment.
Andrew Wee
January 6, 2007 at 9:58 am (17 years ago)Hi Ade,
tks for your comments.
I don’t believe social traffic falls into the ‘latest tech fad’ category.
It’s merely an evolution of the human-to-human contact that’s evolved from forums.
i feel that successfully implemented social traffic sites would fall into a Forums2.0 category (if such a buzzword did arise).