Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel – Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.

I invited Dina on the Friday Podcast to give her insight into intiatives like:

• What social media marketing means to Market Leverage
• Some of the past social campaigns that the network has led
• How the online social media projects tie in with real-world tradeshows and events
• Market Leverage’s new mobile application for affiliates
• The launch of the WhoIsAndrewWee.com Affiliate Challenge

Check out the podcast below:

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Links:

• Dina on Twitter
• Market Leverage
• WhoIsAndrewWee.com Affliate Challenge
• Dina’s previous appearance on the Friday Podcast