Tag Archives: affiliate marketing

Affiliate Summit East 2009 Preview and Highlights

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One of the benefits of affiliate marketing is having a dedicated tradeshow/seminar each year, organized by Shawn Collins and Missy Ward. The upcoming Affiliate Summit East in New York city in July promises to raise the bar higher.

Having attended the Affiliate Summits since 2007, it’s amazing to see how Shawn and Missy have continued to raise the bar with each event. The increasing attendee numbers are testament to this.

In addition to invite industry leaders to present, the Affiliate Summit adopts a charity each show, raising donation to the worthwhile cause. The charity partner for ASE is Big Brothers Big Sisters of New York City.

The ASE will see TWO keynote sessions presented by social media specialist Chris Brogan and Help A Reporter Online (HARO) founder Peter Shankman.

In addition to the keynotes, the tradeshow Continue reading →

Friday Podcast: Offline Promotion Strategies With AffiliateFamous’ Josh Smith

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josh smithInternet marketer Josh Smith who blogs at AffiliateFamous.com, has a unique background, having operated an online retail operation while he was still in school, before dabbling in affiliate marketing in 2006.

In 2007, he divested his retail businesses, taking the plunge into affiliate marketing.

Along with his experience in operating a business, he’s also skilled at copywriting and has done a number of offline promotion campaigns to generate leads for his affiliate marketing efforts.

I invited Josh on the Friday Podcast to talk about his strategies in building up his retail business which sold products on eBay, Liquidation.com, Overstock, Amazon, and even flea markets.

Having to deal with physical inventory has taught him the importance of managing his cashflow and he shares a number of these techinques during the podcast.

He also talks about the business management aspects of starting and growing your online business, together with the related topics of his copywriting influences and various offline promotion campaigns he’s worked on (which he affectionately calls “Chaos Marketing”).

Check out the Friday Podcast:

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Affiliate Networks Explained

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Over the course of a week, I receive emails with the same questions multiple times, regarding getting started with affiliate marketing.

While promoting ebooks or digital products is one of the first options that new marketers will choose to follow, especially if they’ve bought the same ebook themselves, it can be a fairly difficult tasks to compete against other new and experienced marketers who have the same idea.

Focusing on lead generation or CPA affiliate marketing (cost per action) can be an alternative to entering pay-per-sale affiliate marketing.

I’ve compiled a list of the CPA networks I’ve worked with in a new section “Affiliate Marketing Review” which I’ll be updating when necessary.

If you’ve other questions regarding CPA marketing, or affiliate marketing, you can post them in the comments below.

Check out: Affiliate Network Review

Friday Podcast: Affiliate Marketing Success Strategies with Smaxor

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SmaxorJason Akatiff, most well-known by his online moniker Smaxor, is a former blackhat SEO affiliate turned CPA network owner. With his experience as an affiliate and owning and operating the Ads4Dough CPA network, Jason has a wealth of experience in helping new and experienced affiliates succeed.

As a self-taught programmer, Jason had one of his first websites hacked into and as he studied what had happened, he picked up blackhat SEO skills, which eventually led him to learn to dominate search engine results for various keywords, using techniques like cloaking and auto-generated pages.

About a year ago, he bought struggling affiliate network Ads4Dough off the Sitepoint forum and has grown the network successfully within a year.

I invited Jason on the Friday Podcast to share some of his experience as an affiliate and creating a successful network run by affiliate managers who are in most cases, successful affiliates themselves.

We talked about:

  • Why affiliates should learn a programming language and resources they should check out
  • Why and how he’s switched his business model from building sites to buying traffic for his websites
  • How affiliates can use his “project partners” strategy to grow and scale their business
  • Why money management is an important issue and how to better manage it
  • Understand how and why CPA offers are cross-publishing and syndicated across multiple networks
  • What is a CPA “exclusive offer” and the type of development that goes into it
  • Ads4Dough’s focus on affiliate development and an update on their earlier announcement to look at a 1-week training workshop in San Diego
  • Should you be concerned about affiliate managers looking at and copying your affiliate campaign?
  • Ads4Dough’s shift to a demographic-targeted marketing approach

Check out the Friday Podcast below:

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How Much Money Do You Need To Get Started In Affiliate Marketing?

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In these uncertain economic times, figuring out how much you need to get started as an affiliate marketer is a concern, especially if you’re holding down a 9-to-5 job. But there’s more than just the cash at stake.

The one key issue to realize is that whatever you do, it’s a toss up between time and money.

If you are short on money, you will need to invest the time to do everything yourself.

If you’ve got the money, you can hire an employee, outsource a task, or otherwise pay someone to do your work for you.

time is money

Realistically, you can’t expect to do everything yourself, so you will still need to budget funds for a designer or a programmer, or a writer if any of those are your weak areas.

Going long-term, you need to Continue reading →

When A Blog Isn’t A Blog…

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With the multitude of functions that blogging platforms are currently being appropriated for (especially  WordPress software), is blogging in danger of losing its identity.

It’s no surprise that blogs are highly optimized for search engines, tend to be the weapon of choice for linkbait campaigns and are usually the chosen weapon when a single individual (or marketer) decides to take on an airline, supermarket chain, or budget airline.

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Add to that the fact that affiliate marketers are also employing it’s flexible architecture to construct landing pages, opt-in forms, affiliate content sites, shopping/shopping comparison sites, coupon sites, customer loyalty sites (plus the occasional or maybe not so occasional affiliate cookie stuffing site) and you’d realize that it’s not just a diarying platform anymore.

In a tweet yesterday, Top Ranking Marketing CEO Lee Odden fired Continue reading →