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Friday Podcast: PPV Strategies With Josh Todd

Josh ToddJosh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.

In fact, with the scarce information available on PPV techniques, Josh has quietly been the go to guy for such information for many marketers.

Although some may loosely associated PPV with PPC or even media buyinig, there’re a number of differences and Josh came on the Friday Podcast to give specific tips on PPV. He also talked about:

  • What is PPV and how does it work
  • PPV traffic networks explained
  • The 2 recommended PPV networks for new marketers
  • Top mistakes when using PPV and how to deal with it
  • Offer selection and optimization with PPV traffic
  • PPV tracking and analystics
  • The 365AdSolutions network

Check out the Friday Podcast below:


Uppdate: Josh has since left 365 AdSolutions and has started his own CPA network, TriFoxMedia.

You can also check out a recent interview on CPA offer promotion strategies.

Friday Podcast: Optimizing Your Web Business For Success

msdanielleDanielle Nagami is a California-based internet marketing consultant and blogs at MsDanielle.com covering SEO, PPC and provides marketing campaign optimization services for clients, primarily large brick-and-mortar businesses.

Having worked with large campaigns, I had a chance to ask her about setting up and launching new websites, especially for internet marketers with smaller operations.

During our discussion, we talked about:

  • How Danielle got involved in internet marketing
  • The elements to create a long term and sustainable web business
  • How to organize your site structure for user accessibility and search engine crawlability
  • Conducting competitive research and using that data in your campaign
  • How to optimize your site, including specific techniques
  • A case study of a successful website which is tweaked regularly
  • How to incorporate specific techniques to increase repeat visitors and customer retention

Check out the podcast below:


Friday Podcast: Traffic And Conversion Strategies With Rachit Dayal

rachit dayalRachit Dayal is a Singapore-based internet marketing consultant who focuses on traffic generation, sales conversion and business growth strategies for entrepreneurs and businesses.

He’s also a Google AdWords Certified Professional and has managed a number of marketing campaigns for businesses going the online route. I invited him on the Friday Podcast and he mentioned a recently client for whom he increased monthly revenue from $2,000 to more than $40,000 mainly through the use of AdWords and Google’s suite of webmaster tools and other resources.

In many cases, Rachit often goes to free resources, even though he subscribes or has bought paid ones.

This’ll be an interesting interview for new and intermediate level marketers, as you’ll discover:

  • How Rachit got started with internet marketing
  • AdWords campaign set up and optimization tips
  • Keyword tools to enhance your PPC campaigns
  • How you can use analytics tools to enhance your profits
  • Rachit’s conversion system including techniques you can use now
  • Alternative uses for Google AdWords for your marketing efforts

Check out the podcast below:


Other resources:

Friday Podcast: Successful Affiliate Marketing With Billy Kay Knoblach

billykay knoblachB. Knoblach, better known as “BillyKay” is a prominent personality on the affiliate marketing forums like ABestWeb and AffSpot.

As an affiliate marketing veteran, he’s been in the business since 1989 and has learned a lot along the way, mostly through trial and error, to the point of owning his flagship site: The Mail Order Shoppe and several successful niche affiliate sites.

Coupled with a quick wit and ready smile, BillyKay’s one of the friendliest personalities in the industry and a quick business mind to boot (plus some skill at video poker).

So even though we’d bumped into each other at the Affiliate Summit, I’d been looking forward to having a chance with him to discover:

  • How he first got involved in affiliate marketing
  • How he researches and develops unique angles to market his products
  • Incorporating the concept of scarcity and urgency in his affiliate promotions
  • His experience as a merchant and examples of successful affiliates promoting his programs
  • Tips for successful networking and build your affiliate expertise
  • Search engine optimization and keyword strategies
  • And a whole lot more!

Check out the podcast below:


Note: The Engraved Crystal Shoppe and Custom Signs and Plaques have affiliate programs listed in the ShareASale affiliate network.

Friday Podcast: Sports Affiliate Marketing With Jason Rubacky

jason rubackyHave you looked at the lucractive world of affiliate marketing for sport franchises and sport-related marketing? Football Fanatics affiliate manager Jason Rubacky came on the Friday Podcast to talk about the wide range of products available under his company’s banner and tips and techniques to successfully promote these items.

During the Friday Podcast, we touched on:

  • Jason’s experience as an affiliate and affiliate manager
  • How Football Fanatics got started and it’s position as a leader in the sport affiliate marketing field
  • Information on the Football Fanatics affiliate program and it’s listing on Commission Junction, ShareASale and it’s in-house program
  • Upcoming enhancements to it’s partner manager (affiliate) interface
  • In addition to football, you can also promote hockey, surfing, NASCAR and MMA (mixed martial arts) products
  • How to effectively generate traffic for your sports affiliate site
  • Pro teams vs College teams: which drive more traffic, and importantly, have greater profit potential

We covered quite a bit of ground during the interview, check out the podcast below:


Jason Rubacky on twitter

Football Fanatics

Surf Fanatics

Jason’s blog

Friday Podcast: Strategies For Scaling Your Affiliate Business With Miles Baker

miles bakerVeteran marketer Miles Baker gave an insider look at how he’s grown his affiliate business through the process of automation and outsourcing elements of his affiliate marketing business.

Having been on the Friday Podcast series before, you can check out his first podcast interview.

With his experience as an affiliate and affiliate manager, Miles has insights into the affiliate industry which has helped him develop a set of strategies to “work less and earn more”.

In this Friday Podcast, Miles spoke about:

  • How to grow your business
  • How to focus on what’s important and high value within your organization
  • Budgeting how much to spend on scaling your business
  • How to train your employees and outsourcers efficiently
  • What criteria and considerations to factor in as you’re scaling your business

Check out the podcast below: