Brandon Adcock, better known by his online moniker MajorBTA came on the Friday Podcast to share his insights on starting out and becoming a successful affiliate.
Like successful affiliate Dr Ngo (AKA Charles Ngo), Brandon got his start managing the SEM (search engine marketing) operations for a major retailer and had insight into the workings of traffic and lead generation.
He’s had more than his share of challenges and obstacles along the way to his current level of success and during the Friday Podcast, he talked about:
How he started promoting credit card affiliate offers and how he dealt with challenges when the programs started imploding
How he encountered a series of failures when he started promoting weight loss CPA offers and the platform where he managed to hit his first $1,000 day.
What you should do to research an affiliate/CPA offer before you start promoting it to increase your chances of success
Advice for new affiliates starting out
There’re quite a few nuggets of information for new and experienced affiliates which you can check out at the link below:
Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel – Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.
I invited Dina on the Friday Podcast to give her insight into intiatives like:
What social media marketing means to Market Leverage
Some of the past social campaigns that the network has led
How the online social media projects tie in with real-world tradeshows and events
Market Leverage’s new mobile application for affiliates
Charles Ngo, better known as “Dr Ngo” (after the James Bond villain), flies low on the public radar, even though he’s a successful affiliate. I had an opportunity to invite him on the Friday Podcast to share some of his past experiences in building up to his current level of success, as well as techniques to grow an affiliate marketing business.
During the Friday Podcast, we talked about:
How Charles got his start in internet marketing
How to work around and deal with cashflow issues as you’re building your business
The importance of networking within the industry and key affiliate events to attend
Being able to effectively generate awareness for your company and your products/services is important, regardless of whether you’re a merchant,business owner, affiliate network, or even internet marketer.
I had the opportunity to invite Ali Croft on the podcast to share public relations strategies to enhance your business.
Ali leads the public relations consultancy at Just Drive Media, a PR and online marketing agency. She has about 10 years experience in the industry and most recently had been PR manager at auction site/marketplace eBay, where she led the team to a Public Relations Society of America (PRSA) Silver Anvil award for excellence in PR.
During the podcast, Ali spoke about:
What public relations is and why it’s important
Tools for monitoring your online reputation (with tools like Radian6)
Tips for reputation management and building your authority status online
How to effectively communicate during a crisis
Keys to building and maintaining awareness with your core audience
Geordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search engines.
Having left affiliate management, Gerodie’s focused on his new venture as an affiliate marketer and actively oversees and manages several properties with his business partners.
I invited Gerodie on the Friday Podcast to get his insight on:
Techniques on setting up and optimizing PPC and SEO offers
How your AdWords account history can impact your PPC campaigns
PPC bidding strategies
His perspective on spytools and analytics services
How to continually keep yourself motivated to succeed and scale your business
Heather Paulson’s one of the guests I’ve been looking forward to inviting on the Friday Podcast for some time and the 6 month wait has been worth it. Besides being a very technically competent marketer, Heather founded her own full service internet marketing agency, Paulson Management Group, which offers affiliate management, search engine optimization and pay per click management services among others.
Having racked up experience at affiliate management firm PartnerCentric, as well as serving as a contractor for Microsoft’s iSEM team, Heather also sits on the boards of the Affiliate Summit and Affiliate Classroom.
During our discussion, Heather talked about:
Issues and considerations for merchants adding affiliate marketing as a new component to their marketing strategy
Advantages and disadvantages of using an outsourced affiliate program agency compared to hiring an in-house affiliate manager
How affiliate managers can enhance programs they manage with some best-of-breed industry practises
Tips for better affiliate project management (from the affiliate and affiliate manager perspective)
An insight into how super affiliates operate and key strategies and techniques they use
How affiliates can get more out of working with their affiliate managers
Resources for affiliate marketers and tips for growing and scaling your business