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Taking Twitter To The Next Level With TweetDeck

I typically for the simplest approach when it comes to using web services. If a browser interface is available, I prefer to use that over download and installing an external program – I already have enough “stuff” on my computer.

If you are a Twitter user, you might want to take a close look at TweetDeck, especially with their recent feature upgrade.

Having gone through a couple of other Twitter clients (they essentially bring Twitter updates to your desktop via the API and provide additional functions) like Twhirl, I will be using TweetDeck for a long time.

For starters, with the recent v0.21.5b upgrade, the client includes the option of a 4th column, you’re also able to perform a search within TweetDeck and setup groups and follow friends more easily.

tweetdeck

Unless you’re a strict stickler to talking to 1 person at a time, the multi-threaded approach to managing conversations makes Twitter more managable, especially once (more…)

Friday Podcast: Print-On-Demand Business Strategies With JGoode

jen goodeI met Jen Goode better known as JGoode at the recent Affiliate Summit where she was helming the mentors program.

Jen is one of the nicest people you will meet in internet marketing and she’s gone out of her way to help people.

As a designer and a programmer, Jen has a unique set of skills which gives her an advantage when it comes to marketing her fine art and t-shirt designs.

Her move to print-on-demand (POD) services to develop her own products such as t-shirts is a great primer for aspiring marketers looking at the POD market.

During the Friday Podcast, we talked about:

  • Jen’s background and how she got started on the Internet
  • How she developed her skills in both the design element of internet marketing and programming
  • The benefits of print-on-demand services
  • How to get started on POD services
  • How to determine which products sell and how to generate traffic and sales for your products
  • Tips for establishing your niche within the POD marketplace
  • How to use customer follow up strategies to increase your sales and profits

New and experienced marketers will get something out of the podcast accessible below:

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Friday Podcast: Social Marketing Strategies With PotPieGirl

potpiegirlThis week on the Friday Podcast, I invited PotPieGirl to talking about generating traffic using free methods.

I’d seen her twitter exchanges with Miles Baker and found that she’s pretty proficient in building sites on Squidoo (the social networking site founded by marketer and author Seth Godin) and generate affiliate marketing income from her efforts.

During the course of our discussion, I found out:

  • How she got started in affiliate marketing
  • Her strategy for traffic generation and how she got involved in social media marketing
  • How she balances her time with a spouse and kids to take care of too
  • How 2007′s “Squidoo Slap” (where Google placed less prominence on Squidoo lenses) has affected her business
  • Tips for resources to build your internet marketing skills
  • How to market effectively using Squidoo lenses

Check out the podcast below:

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Friday Podcast: Building Your Affiliate Karma With Missy Ward

missy wardI’d hesitated about approaching Affiliate Summit co-founder Missy Ward for this series till I felt the time was right.

As an experienced affiliate professional, Missy has built up a reputation in the industry, serving in senior management positions like:

  • Director of Public Relations for Media Breakaway LLC (formerly CPA Empire, now known as affiliate.com)
  • Vice President of Partnership Marketing for eBound Strategies
  • President of Aluria Software
  • Vice-President of Marketing for Global Travel International

Some of these positions were concurrent with taking a leading role in launching and growing the Affiliate Summit conference/trade show as well as a number of fundraising intiaitives.

If you’ve had a chance to talk to Missy during one of the trade shows, you’d find that she’s personable and knowledgable. During the course of our discussion, I got to know Missy better, including:

  • How she got involved in affiliate marketing
  • The formation of the Affiliate Summit and it’s goals and growth over the years
  • How she got involved with fundraising activities, concurrently growing her affiliate business
  • A preview of upcoming Affiliate Summit conferences and related events
  • The guerilla marketing strategies used to promote the summit (merchants and affiliate networks can take a leaf out of Missy and Shawn’s playbook)
  • Missy’s video blogging and promotion strategies
  • A number of inspirational moments from the recent Affiliate Summit
  • Key updates involving projects like Geekcast.fm, a new podcast in the making, Missy’s return to affiliate management and the revamped AffStat affiliate industry survey

Check out the hour long podcast, chock-full of content below:

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Friday Podcast: PPC Keyword Strategies With John Hasson

I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.

john hasson

From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.

During our discussion, John mentioned:

  • His strategies to test out keywords (as many as 30,000 at a time)
  • Keyword research and harvesting and the tools he uses
  • How you multiply and permutate your keyword list
  • Live example of constructing a keyword list
  • PPC campaign optimization tips
  • His new Keyword Grouper tool and it’s “intelligent keyword grouping” features

Check out the podcast below:

Links:

Friday Podcast: PPV Strategies With Ian Fernando

Ian FernandoI’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.

During the session, we talked about:

  • How he got started in internet marketing, especially working 3 jobs at the time
  • Some of the discoveries and lessons learned as he got started in affiliate marketing
  • Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
  • Which PPV networks you should take a look at
  • Tips to optimize your PPV campaigns
  • How to select appropriate affiliate offers for PPV campaigns
  • His newest project Affpinions
  • A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”

Check out the podcast below:

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