One of my friends mentioned that he’s built a list of 10,000 opt-in members into his mailing list within a period of 7 days…so what’s he supposed to do now, he asks.

I don’t think any responsible email marketer will give advice before finding out more information.

For example, how was the list built? Using PPC? Expired domain traffic? Co-reg traffic? Via opt-ins through Squidoo or HubPages? Via an article directory? As a result of a follow up/update list after buying a product (either an affiliate product or your own product).

Each of these channels comes with it’s own level of permission – and if you’re a permission-based marketer, you’ll realized that someone who’s just bought something from you has a higher level of loyalty and stickiness, compared to someone who’s just downloaded a free report off your site.

So back to the 10,000 mailing list – determine the source of list/lead generation is important. Are they emotionally invested in you? Have they spent money purchasing something you offer? Called into one of your teleseminars and stayed the full duration because they found the information compelling? Are they merely curious strangers? Or evangelists for your brand (also known as “raving fans”).

Once you’ve sorted that out, you need to figure out the demographics of your list too. What’s their (more…)

• email marketing
• 95 Comments

I’ve got feedback from newer bloggers who are having difficulties generating consistent income from their blogging efforts.

Blogging can be a profitable and fulfiling venture. If you have a strategy in place, you’ll not only see your pool of regular readers grow in time, but you’ll build a community of readers and learn from them in the process.

Given that blogging is an established traffic generation method and compliments many income monetization business models, here’re some points for consideration (more…)

• blogging
• 8 Comments