Monday Question: The Death of Blogging and Long Term Business Growth
I got a short and sweet question today “Is blogging dead?
I was planning to start a blog, but I heard that I should create and optimize a Facebook profile instead.
What’s your advice?”
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That’s an interesting question and let me do my best to you an interesting answer.
If you read Stephanie Agresta (AKA Internet Geek Girl’s) post “Blogging is not dead (but I am really busy)“, you’d realize that like a lot of popular bloggers (eg. Sam Harrelson, Wayne Porter, Jim Kukral and Co), Steph has reduced the frequency of her “long form” (eg. WordPress blogging), in favor of micro-blogging (eg. Twitter and it’s companions).
So blogging is not “dying” nor will it “die” anytime soon.
The significant issue at hand is to get a grip on your long term business growth.
Are you being overly tactical – looking at the micro level of your business – whether you should set up a squidoo page, a hubpage, a facebook profile, throw up a social community site…
When really you need to be more strategic in nature!
If you need an analogy – strategic or being long term-focused means looking at the forest, and fashioning a master plan.
Being tactical means you’re looking at an individual tree and trying to optimize it. Taking care of the day-to-day. so to speak.
Don’t get me wrong, you NEED to be tactical in nature when you’re going into a new niche and building up your skills, but you shouldn’t be (more…)