Being able to effectively generate awareness for your company and your products/services is important, regardless of whether you’re a merchant,business owner, affiliate network, or even internet marketer.

I had the opportunity to invite Ali Croft on the podcast to share public relations strategies to enhance your business.

Ali leads the public relations consultancy at Just Drive Media, a PR and online marketing agency. She has about 10 years experience in the industry and most recently had been PR manager at auction site/marketplace eBay, where she led the team to a Public Relations Society of America (PRSA) Silver Anvil award for excellence in PR.

During the podcast, Ali spoke about:

• What public relations is and why it’s important
• Tools for monitoring your online reputation (with tools like Radian6)
• Tips for reputation management and building your authority status online
• How to effectively communicate during a crisis
• Keys to building and maintaining awareness with your core audience

You can check out the podcast below:

Friday Podcast: Ali Croft [ 52:32 ] Play Now | Play in Popup | Download (643)

Links:

• Ali on Twitter
• Just Drive Media

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