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Posts Tagged ‘rae-hoffman’

DoFollow or NoFollow?: The “I Can Has Backlink” Dilemma

SEO best practises, especially linkbuilding (off-site SEO) has come to the forefront since social networks have built critical mass in the last couple of years. Some ambiguous/enigmatic practices with regards to giving backlinks to users has left SEO specialists like Aaron Wall, Rae Hoffman, Michael Gray, Todd Malicoat, Dave Naylor amused, puzzled, frustrated and at times outright indignant.

[This is a follow up to: Blackhole SEO: Has Google’s Hegemony Spilled into Twitter?]

So the sticking point in recent days (originating from discussions last year) was why Twitter nofollows links from your profile page and your tweets.

Is it because you could be potentially linking to “bad neighborhoods”? Or social spamming links like what some marketers have been doing on MySpace, Squidoo and HubPages and potentially Google Knol?

Here is the thing: the social space and social networks in particular will need some degree of human intervention/curation. That’s why Squidoo has a staff of moderators/volunteers to review lenses, article directories have human editors. The best content review algorithmn still has a couple of years to catch up with user-generated content.

So some human intervention is needed to review content.

i can has backlink

And if users are spending 1-2 hours each day on sites like Digg, Twitter, FriendFeed, Facebook, shouldn’t they gain some outbound link benefit from their efforts? Your users are (more…)

The Trust Meme

2007 looks like it’s shaping up to have a whole lot more memes.

Some will obviously be interesting, fun and insightful. The bulk, unfortunately, will have…lots of room for improvement on being interesting, fun and insightful.

The more interesting (and slightly voyeuristic ones like the ’5 Things About Me’) ones will tend to generate more social traffic, and attract longer term longevity and reader stickiness, especially if you come across as personable and likeable.

Sticky content is one of the foundations of sustainable and credible social traffic generation.

Yes, memes may seem to contain (more…)