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Posts Tagged ‘search_engine_results’

Ranking For Your Name In Google = Money In The Pocket

Most information marketers might focus on developing a strong product, or a sales page with high conversion rates, but it pays to rank at the top of the search engine results for your name and/or your company name, even if you don’t give a flying H1, H2 or META about Search Engine Optimization.

Witness the case of musician “AM”, who gave up his given name and goes by his initials and has been lost in the search engine results pages. (Wall Street Journal “You’re Nobody Unless Your Name Google Well“)

AM probably has lost countless sales due to fans landing on the pages of AM radio stations or American Greetings Corp (stock ticker: AM). Appearing on page 20 of the search results could spell online death.

You could counter this in a number of ways.

Increase your search engine (more…)