Posts Tagged ‘pepperjam’
Be careful when selecting domain names because…your domain name may mean something that you’re not aware of.
While surfing through the PepperJam affiliate network‘s list of merchants, I came across an interesting banner:
Because all the letters in the domain name are in lowercase, you’re open to interpret it in a different way.
One way could be “Blind Sex Press”. Leaving one to wonder…what is that?
Using a series of uppercase characters can help visitors instantly recognize the domain and can help pre-qualify the traffic.
In this case the merchant, Blinds Express, could consider changing their creatives to read BlindsExpress.com, instead of blindsexpress.com.
Affiliates can benefit too, because it will increase the return on their marketing spend.
Check out my previous post about the launch of the Pepperjam Network (PJN).
Although Missy Ward and Shawn Collins’ Affiliate Summit West seminar and tradeshow is now over, going through the 300+ photos I’ve taken makes me realize that although the affiliate industry continues to be male-dominated, there’re a number of female faces to take note of too.
With that, here are the women of the Affiliate Summit:
Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.
Schaaf Consulting’s Stephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.
Buy.com‘s Melissa Salas chaired the video marketing panel and also received (more…)
In addition to producing my own Friday Podcast series, a major source of information for me is listening to audio programs and podcasts.
I probably spend about 1-2 hours each day driving and where I used to listen to music, then later switched to listening to news programs like the BBC, I’ve since switched to listening to podcasts a couple of months ago.
Why listen to podcasts? I personally would absorb more information out of a book, especially since I like to mark them up, but a podcast is a good way to multi-task, especially if you’re short on time and a great way to find something to do while you’re driving, exercising (I’m shooting for at least 2 hours of exercise a week to fight the flab), or while cleaning my desk or doing paperwork.
My personal preference is to go for programs with useful content, although I do like the occasional “talk radio” style podcast with hosts who are doing a “Seinfeld” (ie a podcast about nothing…) but generally that doesn’t take up more than 5% or 10% of my listening time.
If a podcast contains very good information, I’ll make a mental note to go through it again and take down notes.
Here’re some of the podcasts which I listen to and (more…)
You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.
Will you bring your affiliate income to the next level by promoting PJN affiliate programs?
More on that shortly, but rather than repeat the information that other bloggers have highlighted, you can read write-ups and view videos at:
Having been an early tester for PJN since its beta stage, I’ve seen the fledgling network (with a great pedigree) go through its early development stages, but the questions for most affiliates is: Does it deliver on it’s promise of an “Affiliate Marketing 2.0″ network?
With about 100 merchants under its belt and have recruited a number of star Super Affiliates to promote its programs, Pepperjam will be focusing on building up its merchant and affiliate support and promotion efforts in the coming months. You can likewise expect to see an impressive booth at the Affiliate Summit West next month.
I’ve spoken to Pepperjam Affiliate Marketing Director Robyn Jones a number of times about the affiliate programs they’ve managed and you can see many of these programs, previously listed at Commission Junction and the other major networks now offered on PJN.
I have faced a number of issues with affiliate cookies not lodging correctly on some of the major networks (with sometimes less than enthusiastic support in pursuing these lost sales), and PJN’s affiliated-focused approach means that you have a higher chance of ensuring that your marketing efforts are accurately compensated. (eg. less “lost” sales).
The panel to search for merchant programs and get affiliate links is similar to other tier-1 affiliate networks, as is the ability to tag Sub IDs to your links for better tracking.
I believe the design of the program has a lot to do with Pepperjam head honcho’s experience as a PPC marketer and incorporates a number of PPC-friendly tracking and analytics features.
One of the interesting features of PJN is (more…)
This is a follow up to my “What Happens When Merchants DonÃ¢â‚¬â„¢t Play By Affiliate Marketing Rules?” post, which I believe affiliate marketers will be keenly interested in.
I called the merchant and talk to them, and what they told me surprised me.
But first, a summary: With a gap in a web service merchant’s affiliate commission payouts on an affiliate network and their in-house program, I was keen to hear what veterans in the affiliate industry had to say. The commission payout through the affiliate network was about 50% higher, compared to the merchant’s in-house program.
Communicating with the merchant was certainly a key point in addressing this issue and some might say the information gap was being unfairly used in this instance:
“ThatÃ¢â‚¬â„¢s retarded. Tell them to retroactively apply the network rate to your in-house sales from the date they started that network rate. If they wonÃ¢â‚¬â„¢t, dump them..” – Geordie Carswell, RevenueWire EVP.
“I attribute the fault in this to the affiliate manager/team handling your account. It is he or sheÃ¢â‚¬â„¢s job is to make sure affiliates (super or not) are taken care of. That person should have given you the choice as to which network you promote their program through, or at least told you about both offers. You are a well known affiliate and blogger and you should have been informed of both options. The affiliate marketing managers of Pepperjam are in constant contact with the affiliates who make a difference our programs. We build and form relationships to gain trust. The affiliate manager who was assigned to you did not do that.” – Robyn Martin, Pepperjam Affiliate Marketing Director.
“Before I began working for LinkConnector Affiliate Network, I was the affiliate manager for a few different companies. I considered it one of my responsibilities to keep our payouts consistent between the in-house program and the network programs. If anything, our in-house program sometimes had a higher payout because no additional fees were involved. I would never have considered that disparity between commissions Ã¢â‚¬â€œ thatÃ¢â‚¬â„¢s just shooting yourself in the foot.” – Jeannine Crooks, LinkConnector.com Affiliate Sales Manager.
“I personally feel strongly that bigger and pro-actively managed programs SHOULD offer 2 versions.
In-house and a good network. TYPICALLY, but not in this case the in-house commissions would be a little higher, possibly longer cookies, etc. to make the in-house option more attractive and offset network costs…a possible scenario hit me that COULD make sense of this situation. Not saying this scenario would make the situation any easier for you to take but…
If the merchant, like many are was clueless and the affiliate program was not being tended to properly and they hired an OPM.” – Linda Buquet, 5Star Affiliate Programs Founder.[See the 5Star discussion thread]
Which is in-line with what I would expect. An in-house program would have lower operating costs and could give out higher payouts, but the opposite scenario is at work here.
And Chickenfeed AKA Millnic Media‘s Jason Bailey chimed in with:
“you got hosed and it is your own fault. This IS the standard practice and fully within the marketers code of ethics. (I can see the shit flying at me alreadyÃ¢â‚¬Â¦)…In House programs are notoriously low payers. They are also usually the most poorly managed of the places you can pull a particular offer from. CPA networks have schwacks of experience with a wide variety of offers, merchants and publishers. In house affiliate managers are often the webmaster as well, and quite possibly the night doorman to boot (not always Ã¢â‚¬â€ **dodges shit** Ã¢â‚¬â€œ)…
You got hosed. If you were doing well at $60, think how much better youÃ¢â‚¬â„¢ll at $90. Hell if the CPA network is offering at $90 on the street and you can push some volume, IÃ¢â‚¬â„¢ll bet the can get $95 no sweat. Suck it up. DonÃ¢â‚¬â„¢t make that mistake again. Lot at the bright side – You just got a $30 pay bump!..Join all the big networks and shop around. Get them fighting each other for your traffic. You have to be the squeaky wheel to get the big payouts. Logging into CJ to see what is new doesnÃ¢â‚¬â„¢t cut it.
And as Share Results Network affiliate manager (more…)
There’s gold in Internet Marketing podcasts from the perspective of a listener, and if you listen closely enough, you might sometimes catch bits of invaluable information that drip off stream-of-consciousness style from the podcasts hosts or their guests.
Daron Babin’s (SE Guru) WebmasterRadio.fm is home to a ton of great content and I listen to many of the great shows there.
This week, Affiliate Thing, hosted by Revenue Editor-in-chief Lisa Picarille and Affliate Summit co-founder and affiliate marketing fixture Shawn Collins talked about the new podcast shows like:
and the new Shoemoney Show. (I guess Jeremy might have a little more time following the sale of AuctionAds to Media Whiz)
It was great to hear that Shawn listens to my Friday Podcast and mentioned it on the episode “The British Invasion: Affiliate Style” as well as on his blog entry “The Podcasts on my iPod“.
Besides checking out Affiliate Thing and the Shoemoney show, I also recommend new affiliate marketers to check out the “Affiliate Marketing Today” podcasts. Although the show is currently inactive, it’s worth checking out the archive for episodes hosted by Super Affiliate Jeremy Palmer. The 2004-2005 episodes hosted by ABestWeb founder Haiko de Poel are an excellent primer.
Although it might sound like I listen to many podcasts, I usually have a couple of gig on my hard disk and listen to it when I can.
I have a Nokia N73 Music Edition smart phone with about 2GB of memory on it, at the moment I’ve got John Carlton’s “Kickass Copywriting Secrets of a Marketing Rebel” and Mike Litman/Matt Bacak’s “Ultimate Lifestyle Workshop” on it. The rest of the memory is taken up by video footage of my daughter, Bianca Wee.
Carsten Cumbrowski has podcast resources listed at his resource site Cumbrowski.com.
I just bought about $400 worth of used teleconferencing equipment off eBay (and had to pay about $30 in taxes when it got to Singapore), so you might hear more interesting Friday Podcasts in the near future.
In the meantime, if I had a wishlist of podcast shows, I would be interested in tuning in to (more…)