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16/01/2008

Is The New Pepperjam Network Right For You?

You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.

Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

pepperjam network

More on that shortly, but rather than repeat the information that other bloggers have highlighted, you can read write-ups and view videos at:

Having been an early tester for PJN since its beta stage, I’ve seen the fledgling network (with a great pedigree) go through its early development stages, but the questions for most affiliates is: Does it deliver on it’s promise of an “Affiliate Marketing 2.0” network?

With about 100 merchants under its belt and have recruited a number of star Super Affiliates to promote its programs, Pepperjam will be focusing on building up its merchant and affiliate support and promotion efforts in the coming months. You can likewise expect to see an impressive booth at the Affiliate Summit West next month.

I’ve spoken to Pepperjam Affiliate Marketing Director Robyn Jones a number of times about the affiliate programs they’ve managed and you can see many of these programs, previously listed at Commission Junction and the other major networks now offered on PJN.

I have faced a number of issues with affiliate cookies not lodging correctly on some of the major networks (with sometimes less than enthusiastic support in pursuing these lost sales), and PJN’s affiliated-focused approach means that you have a higher chance of ensuring that your marketing efforts are accurately compensated. (eg. less “lost” sales).

The panel to search for merchant programs and get affiliate links is similar to other tier-1 affiliate networks, as is the ability to tag Sub IDs to your links for better tracking.

I believe the design of the program has a lot to do with Pepperjam head honcho’s experience as a PPC marketer and incorporates a number of PPC-friendly tracking and analytics features.

One of the interesting features of PJN is the ability to create a customized widget, known as pepperjamADS.

pepperjam ads

Smarter and more sophisticated affiliates will be able to select and rotate merchants and create a changing widget on their blogs or content sites.

Think of a more user-controlled Google adsense block on your sites, featuring merchants you select. The performance-based nature (pay-per-lead or pay-per-sale) of the payouts means your potential return on investment (ROI) will be at least 10 times higher than what you might expect from a comparable contextual pay-per-click advertising program.

Note: This payout is only going to give you these returns if you spend some time doing appropriate strategic marketing to match appropriate offers to your traffic profile, rather than the “fire-and-forget” nature of Google Adsense, AdBrite, Yahoo Search Marketing or other contextual type ads.

In my eyes, Pepperjam has been really strong in recruiting merchants in the lifestyle/fashion niche, such as fashion lines from Kimora Simmons (of BabyPhat Fashion/America’s Next Top Model fame), Nelly, Beyone’s Dereon and other lines.

If you’re running a mass entertainment/lifestyle website, you’ll have ample tools at your fingertips to monetize effectively.

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What I’m interested in looking at will be the included and constantly evolving datafeed capabilites form the merchants. If you’ve worked with XML datafeeds, you’ll know that they’re not the easiest data to work with, unless you’re using a script to process the data, or a service provider like Asif Malik’s GoldenCan.

So it’ll be interesting to see how smart affiliates are going to create shopping and catalog sites from the datafeeds.

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Additionally, PJN has an education/resources area, for new affiliates.

This is a great idea and something I had mentioned would be useful to include some time back:

At the moment it’s mainly outgoing links to blogs, forums and paid affiliate training (like Affiliate Classroom).

Over time, it’ll be great to see some of the PJ team develop in-house training resources because I think the “software” training materials are probably just as important, if not more important than the “hardware” feed generators, widget code and analytics.

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The Bottomline: Having a new affiliate network entrant always means more choice for affiliate marketers, and the test and mettle of the network will be proven as affiliates promote the programs and check that leads and sales are being tracked accurately.

Also with PJN entering the arena, it means that sales going through their system will go past adware detectors, like the ones built into Windows and third party adware software like Spybot and AdAware which have flagged tracking cookies from the major affiliate networks as “potential security threats”.

If you are in a consumer-related niche, eg lifestyle, entertainment, fashion, you’d want to monetize your traffic more effectively with PJN’s merchants as it’s going to give you a higher ROI compared to contextually-targeted advertising systems.

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If any, one grouse I have with Pepperjam’s in-house affiliate recruiting system (to recruit sub-affiliates) is that it’s a flat $5 payout per lead, unlike the typical 2% – 4% commission that a number of the other networks are paying out.

Granted it does go up to $7 per signup once you hit a high number of sub-affiliates, but it’ll be nice to have a recurring overriding commission to provide an incentive to groom those you recruit.

==

To sign up for PepperjamNetwork, check out:

–> The PepperjamNetwork Affiliate Network

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19 comments on Is The New Pepperjam Network Right For You?

  1. Kris Jones
    January 16, 2008 at 11:38 pm (16 years ago)

    Andrew,

    Thanks for your post!

    We can’t wait to have you as an active publisher in Pepperjam Network.

    Your input and advise is highly valued by Pepperjam.

    Also – thanks for plugging pepperjamADS – it just so happens that that is my favorite part of the Network – the idea of being able to create your own widget, whether it be a financial ads widget, fashion widget, or whatever, is awesome.

    See you in Vegas in a few weeks!

    your pal,

    Kris

  2. Cyrus
    January 17, 2008 at 1:15 am (16 years ago)

    Great review Andrew. I will definitely check it out.

  3. Terrence
    January 18, 2008 at 3:09 am (16 years ago)

    Andrew, do you know whether they accept international affiliates or no at the moment?

  4. George
    January 18, 2008 at 11:55 pm (16 years ago)

    I have been using their widget for a while now and I love it. I just suggest to them that use viral marketing to really expand the widgets functionality. They could use which has been quite helpful for me in the past.

  5. Len Molden
    January 22, 2008 at 4:46 am (16 years ago)

    I’ve been with the Pepperjam Network since it’s start and it’s a great converting program.

    One thing to note though, is that while getting code for banners and text links is simple, it’s not quite the same for the product feeds which were only introduced recently. You get one CSV file with all of the code, which you then have to sort through. There’s still some more work to do in this area, which I’m sure is being done as Robyn Jones is an excellent manager.

  6. Ginette Degner
    December 4, 2008 at 8:10 am (15 years ago)

    So far the PepperJam network is evolving nicely and I agree the majority are lifestyle type programs. Solid performers with unique products. The PJ stores created from feeds is a nice touch. However I have noticed some interruption in a few feeds and no alert etc to tell me thereis an issue or the feed has been discontinued.

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