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Posts Tagged ‘kris-jones’

Bump Your Internet Marketing Expertise With Podcasts

In addition to producing my own Friday Podcast series, a major source of information for me is listening to audio programs and podcasts.

I probably spend about 1-2 hours each day driving and where I used to listen to music, then later switched to listening to news programs like the BBC, I’ve since switched to listening to podcasts a couple of months ago.

Why listen to podcasts? I personally would absorb more information out of a book, especially since I like to mark them up, but a podcast is a good way to multi-task, especially if you’re short on time and a great way to find something to do while you’re driving, exercising (I’m shooting for at least 2 hours of exercise a week to fight the flab), or while cleaning my desk or doing paperwork.

My personal preference is to go for programs with useful content, although I do like the occasional “talk radio” style podcast with hosts who are doing a “Seinfeld” (ie a podcast about nothing…) but generally that doesn’t take up more than 5% or 10% of my listening time.

If a podcast contains very good information, I’ll make a mental note to go through it again and take down notes.

Here’re some of the podcasts which I listen to and (more…)

Is The New Pepperjam Network Right For You?

You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.

Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

pepperjam network

More on that shortly, but rather than repeat the information that other bloggers have highlighted, you can read write-ups and view videos at:

Having been an early tester for PJN since its beta stage, I’ve seen the fledgling network (with a great pedigree) go through its early development stages, but the questions for most affiliates is: Does it deliver on it’s promise of an “Affiliate Marketing 2.0″ network?

With about 100 merchants under its belt and have recruited a number of star Super Affiliates to promote its programs, Pepperjam will be focusing on building up its merchant and affiliate support and promotion efforts in the coming months. You can likewise expect to see an impressive booth at the Affiliate Summit West next month.

I’ve spoken to Pepperjam Affiliate Marketing Director Robyn Jones a number of times about the affiliate programs they’ve managed and you can see many of these programs, previously listed at Commission Junction and the other major networks now offered on PJN.

I have faced a number of issues with affiliate cookies not lodging correctly on some of the major networks (with sometimes less than enthusiastic support in pursuing these lost sales), and PJN’s affiliated-focused approach means that you have a higher chance of ensuring that your marketing efforts are accurately compensated. (eg. less “lost” sales).

The panel to search for merchant programs and get affiliate links is similar to other tier-1 affiliate networks, as is the ability to tag Sub IDs to your links for better tracking.

I believe the design of the program has a lot to do with Pepperjam head honcho’s experience as a PPC marketer and incorporates a number of PPC-friendly tracking and analytics features.

One of the interesting features of PJN is (more…)

Affiliate Summit West 2008 Previews and Highlights

affiliate summitOver the weekend, I stayed up till 1:30 am to plan my flights and get my hotel confirmed for Shawn Collins and Missy Ward’s upcoming Affiliate Summit West, at the Rio in Las Vegas from Feb 24-26.

Unlike the past Affiliate Summit where I found myself hiking from Harrah’s (which has great prime rib) to Bally’s every morning, I was determined to get lodging at the Rio where the summit will be held.

Having said that, here’s some summit survival tips:

  • Take the bus if you have time and like to see the city. It costs about $6 for a 1-way ticket and stops at most of the major hotels. It does take a little time to get around though because it stops at quite a number of hotels.
  • Wear comfortable walking shoes as you’ll be pounding the show floor if you’re diligent about meeting merchants and networks (I only got through about 25% of the booths the last time round because I was talking to and got waylaid by people as I was walking around).
  • Carry a backpack if you don’t want to be lugging your schwag all over the place. Especially if there’re booths giving out Plasma TVs, Xbox360s and Nintendo WIIs (I think most of us can go out and buy one, it’s just the ultra competitive streaks in every motivated affiliates that comes out when it comes to competitions…)

With that out of the way, and a 15 hour plane ride (I’m taking a direct Singapore-Los Angeles flight on a brand spanking new Airbus A380 this time) ahead, what’s in store at Affiliate Summit?

The fun begins before the event starts.

Anik Singal and his Affiliate Classroom team have organized Affiliate Classroom Live, a 1-day workshop for affiliate managers on Saturday 23 Feb. What’s more it’s free…Places are very limited though, so check out:

–> Anik Singal’s Affiliate Classroom Live

Chase the workshop with Brook Schaaf’s Affiliate Dinner. Expect to see a guest of honor. Expect to see the guest of honor roasted…What fun!

Is Affiliate Dinner a ponzi scheme? Here’s the answer

So day 1 of the summit kicks off with the “Affiliate Meet Market” from noon to 6pm. I missed this the last time because of a delayed flight, but I’m arriving a day early to make sure I am able to take part in the meet-and-greet and associated networking.

Here’s the floorplan for the Affiliate Meet Market. (PDF format)

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Day 2 kicks off with Jason Calacanis’ keynote.

With Jason recently refering to “Affiliate Spam” “polluting” the search engines at the Paris Le Web seminar, you can expect some fireworks during the keynote.

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One note about the presentations that follow. An overwhelming number of presentation proposals were submitted, with the result that about 4 presentations are simultaneously ongoing during each time slot. In many cases, you have great sessions going on at the same time.

I checked with Shawn and he mentioned that the sessions will be recorded and available for viewing later.

I’d suggest prioritizing your favorite sessions and making a beeline for them. In some cases I can see the majority of the crowd gravitating towards ONE session…

Forewarned is forearmed…

I’ve listed some of the sessions I personally am interested in attending:

video affiliate marketing

As I’ve been doing a number of podcast and vlogging (video blogging) lately, I’m keen to check this session out.

I met Buy.com’s Melissa Salas last Feb at ASW, and she present a pretty great show for Buy.com over at Buy.Tv.
(As of last October, on the BuyTV MySpace page it’s mentioned that “BuyTV was just informed that it has been picked up for local programming via Time Warner, Cox, Charter, DirecTV, Echostar, Dish Network and others – Sunday mornings at 11:30am PST”)

And you have a panel of other video marketing/video blogging folks (more…)

“The 8 Things You Wished Your Affiliate Manager Had Told You” Meme

I’ve been tagged by Pepperjam Affiliate Marketing Director Robyn Martin (and soon to be Mrs Kris Jones) in the latest incarnation of the “8 things about me” meme. Instead of telling you more things beyond what’s already in my bio, I’d like to focus on 8 things I’ve learned about affiliate marketing.

Here are the tag rules:

Here are the tag rules:

  • Each player must post these rules first.
  • Each player starts with eight random facts/habits about themselves.
  • People who are tagged need to write about their eight facts on their blog.
  • At the end of your blog post, choose eight people to get tagged, list their names, and link to them.
  • Don’t forget to contact them telling them they’re tagged. Also, point them to your blog post so they know what to do.

Here’re the my 8 “facts”:

  1. Payouts don’t tell the entire story. If an offer doesn’t convert, even at $150 a lead, it doesn’t do you any good.
  2. The Affiliate marketing big guns are using PPC (PayPerClick) traffic to drive traffic in great volume to their sites. Check out Gauder Chaudry’s PayPerClickFormula and blogs from PPC Super Affiliates like Shoemoney, Amit Mehta, Kris Jones and Geordie Carswell, Andrew Johnson, Shawn Collins’ Affiliate Tip and Aojon’s Affiliate Marketing Blog among others if you want to gain the competitive edge.
  3. Knowledge is going to be your biggest weapon and who you know is going to be a big part of it. I like visiting and more importantly, contributing to forums like the WickedFire Affiliate Marketing and 5Star Affiliate Marketing Forum. Once I get a number of projects off the ground, I plan to get more involved in ABestWeb. If you haven’t listened to ABestWeb founder Haiko De Poel’s “Affiliate Marketing Today” podcasts on WebmasterRadio from back in 2004 and 2005, you’re missing out.
  4. Join a quality CPA network. Do your homework, check network reputations with other super affiliates. Make sure you have a great affiliate manager supporting you. Besides giving you marketing tips, they can help bump your commissions once you start generating quality leads. I like Copeac (Danielle Iovino), AzoogleAds (Erin Hughes) and MaxBounty (Jessica Dagg). [If you join as part of my affiliate network through my links. Drop me an email and I'll help you get started].
  5. Internet Marketing is more about “Marketing” than merely the “Internet”/tech side of things. You need to be able to establish rapport, build relationships with merchants, affiliate networks and fellow affiliates. If you’re a prima donna, you get relegated to the “has beens” once your numbers drop. Build bridges, create connections to key players in your market. Do whatever you said you’d promise to do. [Many marketers fail on this point...]
  6. Constantly add value in whatever you do. If you’re looking for the quick fix, or a shortcut to bumping your affiliate revenue, you can probably game one of the sites out there and get a blip on your commissions for the month, but it’s not likely to be long term. Focus on building a long term business and it’ll continue bringing you income even when you’re not tending to it (which was the original intent of starting a business, wasn’t it?)

Ok, I better add 2 personal “bits” to (more…)

Building A Niche Community To Better Monetize Your Affiliate Marketing Efforts

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

You might’ve received a notification about the site targeting Baby Boomers and “Generation Joneses” last week.

boomj

It appears to be a fairly “mass” campaign, rather than a targeted one because I’m clearly a “Gen Xer” (born between 1965-79).

Although guys like Shoemoney, PepperJam’s Kris Jones, Gauher Chaudhry and Amit Mehta do really well with PPC traffic to CPA offers, I’m thinking that building a dedicated niche community helps you get better leverage out of your lead generation efforts.

With Gauher’s background in information marketing, I’m sure he’s one of the frontrunners in putting this process into action.

This requires a paradigm shift, from going beyond just a product-based focus to (more…)

Does Onsite Event Blogging Provide Any Value? And Nicole Eggers Video Broadcasts

Sleepyblogger Robyn Tippins questions whether live blogging at the sidelines of an event has much value (Liveblogging Of Any Value To Those Not There?)

I can identify with her sentiment that: “I’m wondering (aloud I suppose) if I’m the only one who finds the typical disjointed, rambling liveblogging posts are of any real value to offsite readers?

Here’s my take:

It’s nothing to do with whether the blogging is live or not.

It has everything to do with your content and your presentation.

As an example, look at presenter Nicole Eggers on WebProNews.

webpronews nicole eggers

Nicole Egger, WebProNews video news update presenter

Besides being very easy on the eyes, Nicole presents WebProNews updates throughout the day.

What makes readers continue to come back is the amount of useful information they get within the 2-4 minute video broadcasts.

No medium is perfect however, (more…)