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Posts Tagged ‘ppc-marketing’

Is PPC Classroom 2.0 Really Free? What’s The Catch?

PPC Classroom 2.0, a program which incorporates pay-per-click training and affiliate marketing training, launched a couple of hours ago with a reported 13.6% conversion rate for the first 2,500 orders being processed. Over a period of 3 hours, 3,000 orders have been processed.

Not surprising given that the course’ creator’s Amit Mehta and Anik Singal have used the business model similar to “free trial” offers you see listed in the CPA networks.

If you’re ordering from the US, you get the course free and pay a $6.97 shipping and handling charge. If you’re overseas/international, you pay $9.97 for the s/h charges.

Is it’s really free?

Besides the 9 module PPC affiliate training course, a DVD training disc and other materials, you’ll also have access to website templates and a free ticket to the PPC Classroom Live workshop (I was there for the first one in Las Vegas and the speakers and material was excellent).

So yes, you will be getting all this stuff for essentially free (the shipping and handling charge pre-qualifies the lead quality).

But What’s The Catch?

If you look at the fine print, you’ll see that you get access to the “PPC Inner Circle” where you’ll get additional access to training at $97/month. You get the first month free with your PPC Classroom purchase.

So what I believe is that Amit and Anik will do their best to overdeliver on the content and help you get results to motivate you to stay in the program.

If you consciously apply the techniques from the course, I’m sure your profits will exceed the $1,200 per year you’ll be paying for the PPC Inner Circle access.

Will I make $10,000 a month after going through the training?

There’re a number of income claims on the sales page about folks making $5,000 a month, $20,000 a month (even $1,000 a day from my friend Josh Wexelbaum, owner of the Scrappy Business blog).

While you can achieve that, given that PPC essentially allows you to buy unlimited web traffic, you will need to work at it, likely putting in quite a bit of time to test, analyze and optimize your campaigns.

What you’re seeing on the sales page is what the top 1% of students are doing in the course. Use that as motivation to spur yourself to take results.

What will help is that Amit is very open in sharing the techniques, tools and strategies he uses in his own business, and being able to replicate a fraction of what he’s achieved will move most affiliates to the next level in their income level.

The major takeaway is to take massive action, in order to get massive results.

If you’re looking for strategies to scale your affiliate business and bring your business to the next level, be sure to check out PPC Classroom 2.0.

Amit Mehta and Anik Singal’s PPC Classroom 2.0 Product Review

You’ve probably seen numerous blog posts and received even more emails about Amit Mehta and Anik Singal’s PPC Classroom product launch and might want to get an idea if it’s all it claims to be.

ppc classroom

The product which had been speculated to run into the thousands during the product’s pre-launch phase, has finally been revealed to cost only $77 (accurate at the time of this blog post, but might be revised…).

What do you get from that?

A comprehensive 9-module course spanning topics like:

  • Marketing research, including finding and screening affiliate offers
  • Keyword research
  • Direct linking vs creating landing pages
  • Setting up your Google AdWords campaign
  • Designing landing pages optimized for high conversions
  • Understanding and enhancing your Google quality score (QS)
  • Launching your PPC campaign
  • Introducing split testing into your campaign (to further increase conversions)
  • PPC bid optimization strategies

Having worked with Amit on a PPC coaching program for a select group of clients previously, I have seen firsthand how he goes through in a detailed, step-by-step manner the system which he has developed and follows.

Granted about 60% of the course material might be found on Amit’s SuperAffiliateMindset blog or in Google AdWords documentation or during his presentations at events like the first PPC Classroom live event in Vegas last year or in his Affiliate Summit presentations.

What makes Amit different from other affiliate marketers is (more…)

Friday Podcast: PPC Marketing With Nickycakes

nickycakesNickycakes is/was a Wickedfire regular who has the distinction of calling himself a “reformed blackhat”.

Although he’s been a full time marketer for about a year, he’s riled up and rallied a number of experienced PPC marketers on his cakes chat IRC channel.

Inviting him to the Friday Podcast, we talked about:

  • How he made the moved from near full time video game player to PPC affiliate marketer.
  • Tips on building up your PPC knowledge and skills
  • How to get ideas for creating effective landing pages
  • Three perpetually “hot” niches
  • What you need to do to succeed in affiliate marketing

You can check out the Friday Podcast below:

And visit his blog: NickyCakes.

Why You Should Not Focus On Internet Celebrity Stargazing

harrison gevirtzIf you’ve been following developments in affiliate marketing, you might’ve seen 16-year old affiliate Harrison Gevirtz (right) blog or met him at a conference. Posting at Shoemoney’s blog recently on “How I Optimize My PPC Campaigns“, it’s easy to see how marketers might be overly focused on his age or the fact that he earns about a 6-figure net profit each month from his PPC campaigns.

Just as celebrity fans check the magazines to find out who’s dating who, what they wore to the MTV awards, or who they’re currently feuding with, likewise in the internet marketing world, legions of marketers constantly scour the blogs and forums to find out what a successful marketer’s shopping trip cost, how much they paid (or overpaid) for a rare painting, or just pictures of their $1,000 dinner.

While reading this news can be a source of motivation for some, the risk in spending just about all your time on this pursuit can be detrimental to your business growing efforts.

I’ve been talking to my friend NickyCakes about issues of time management and prioritization, here are a couple of issues for consideration:

  • Prioritization: Are you spending 90% of your time relaxing, spending your time checking out cool stuff to buy, planning your next vacation, researching your business (ie: reading blogs and forums, chatting over IRC), leaving 10% of your time to actually running your business? Or should it be the other way around?
  • Focus: How much of what you are doing now will help you get what you want? Or could that time be better spending doing something more productive?
  • “Secrets” of Internet Marketing: As mentioned by guests on the Friday Podcast, although you can learn strategies and techniques from blogs, forums, books, courses and networking at seminars and conferences, ultimately your success will rely on taking action, as well as testing and measuring your results. If you’re looking for a magic wand or magic dust to achieved your desired income level, you could be looking for a long time.

You can check out Harrison’s tips on setting up his PPC campaigns.

Friday Podcast: PPC Affiliate Strategies With John Hasson

John HassonI first met PPC affiliate John Hasson at ShareASale’s “Party Under The Stars” party at Affiliate Summit West earlier this year. We were eating a heartattack-inducing tiramisu/ice-cream concoction and talking about our businesses.

John spoke at the “Meet The Experts” session chairing a table on PPC affiliate marketing. At the recent Affiliate Summit East in Boston, John presented a session on PPC marketing.

During the course of our discussion, I was pretty amazed at how John’s brought his programming skills to automate and employ leverage in PPC campaigns.

We also talked about:

  • How John got started as a programmer early on and his first experience at generating $600 a day through PPC arbitrage
  • How he made his transition into affiliate marketing
  • Tips to succeed in PPC affiliate marketing

You can access the Friday Podcast below:

Note: John was travelling as part of a project he’s working on and the line dropped a  number of times and the connection wasn’t the best. Listen in for some great tips though.

You can visit John’s blog at JohnHasson.com

Is The New Pepperjam Network Right For You?

You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.

Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

pepperjam network

More on that shortly, but rather than repeat the information that other bloggers have highlighted, you can read write-ups and view videos at:

Having been an early tester for PJN since its beta stage, I’ve seen the fledgling network (with a great pedigree) go through its early development stages, but the questions for most affiliates is: Does it deliver on it’s promise of an “Affiliate Marketing 2.0″ network?

With about 100 merchants under its belt and have recruited a number of star Super Affiliates to promote its programs, Pepperjam will be focusing on building up its merchant and affiliate support and promotion efforts in the coming months. You can likewise expect to see an impressive booth at the Affiliate Summit West next month.

I’ve spoken to Pepperjam Affiliate Marketing Director Robyn Jones a number of times about the affiliate programs they’ve managed and you can see many of these programs, previously listed at Commission Junction and the other major networks now offered on PJN.

I have faced a number of issues with affiliate cookies not lodging correctly on some of the major networks (with sometimes less than enthusiastic support in pursuing these lost sales), and PJN’s affiliated-focused approach means that you have a higher chance of ensuring that your marketing efforts are accurately compensated. (eg. less “lost” sales).

The panel to search for merchant programs and get affiliate links is similar to other tier-1 affiliate networks, as is the ability to tag Sub IDs to your links for better tracking.

I believe the design of the program has a lot to do with Pepperjam head honcho’s experience as a PPC marketer and incorporates a number of PPC-friendly tracking and analytics features.

One of the interesting features of PJN is (more…)