If you’re an affiliate marketer, take note, Spybot Search And Destroy, a spyware detection software has now identified several affiliate network tracker cookies as ‘spyware’.
If a user to your landing page runs spybot and deletes your cookie, it means you will not get credit for the affiliate sale.
Spybot already identifies Alexa as spyware, although Alexa tracks the sites you visit and depending on your perspective, it could be viewed as either a web metrics tool, or ‘spyware’.
But having Spybot detect and offer the option to delete tracking cookies from the likes of Clickbank and Azoogle could have massive implications.
Is it all bad?
There is some upside for product creators as it means they will get full credit for the sale (less the affiliate networks commissions).
It is, however, very bad news for affiliate marketers if your cookie gets crunched.
Cookies are the primary means by which affiliate networks track referrals and until something secure comes along, it means as an affiliate you’ll have to be extra diligent in getting your prospect to complete the sale.
This means closing the prospect as comfortably as you can.
Here’re some tips:
- Promote Programs with High Conversions: Look through the sales page. Would you buy it as a prospect? Doubtless you might find the product very effective, however it could be let down by poor sales copy. If necessary, create your own pre-sales material, reports, or ebooks.
- Close the Sale Immediately: Do whatever it takes to close the prospect the moment they visit the page. I’m assuming you’re promoting something you personally believe in and are using. If you are sincere and honest in your dealings with your list, this should not be an issue.
- Maintain Focus: I know some newer affiliate marketers will suffer from the “Chicken Little” mentality. As in “oh no, the Google Slap! Everything is going to bits, oh no, oh no!”. Subsequently with the release of each of the “Death of (insert pet subject here)” reports, they experience the “oh no, oh no, the bit has hit the fan”, it’s easy to lose perspective. But the reality is that you could potentially lose some sales to having your cookie deleted, and sometimes tracking cookies do not lodge correctly and I’ve not received commissions for some transactions too. But if you are going to obsess with a few lost transactions, you could lose sight of the entire picture and go off track. That could be the biggest pitfall of all. Maintain focus on the task at hand.
Bottomline? Be aware that Spybot and other anti-spyware applications might affect some of your transactions, take note of the pitfalls and move on.
You are here to win the war.