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10 Ways to a Killer Blog Part 3

If you missed the earlier parts, check out:

This series is based on Robert Scoble’s presentation at the Blog Business Summit.

On with the show:

10 Ways Killer Blog

Have a Voice

Having a voice personalizes your blog. The top blogs are read not so much for their factual content, but often the ‘spin’, interpretation or analysis of the facts.

You can choose to be informative, instructional, funny, maybe even a combination of all the voices you choose to project.

Writing, and increasing podcasts and vodcasts give a deeper look to the blogger’s mind, emotions and personality.

We’re all voyeuristic to some extent and that’s what makes it engaging.

10 Ways Killer Blog

Get Outside the blogosphere

It’s easy to be insular and talk about stuff in the ‘blogging world’.

Though engaging readers on a number of fronts, especially engaging with the ‘real world’ and ‘real life’ makes a blog more relevant.

While I was active in the world of mudding (the text-based predecessor to MMPOGs), it was all too easy to get lost in the world of raids, gold accumilation and perfecting your avatar/cottage/castle/realm.

If your blog factors reality into the picture, it’d lend for a richer experience all around.

10 Ways Killer Blog

Market Yourself

Build up your ‘me’ brand is a theme which has been covered in previous postings.

If you’re not going to market yourself, who is?

For inspiration, check out:

10 Ways Killer Blog

What? There’s more? Paul Scoble has included a number of ‘bonuses’ and there’s actually more than “10 Ways” to a killer blog. Here we go.

Write Well

You don’t necessarily need perfect grammer to score well with readers.

On the other hand, you have to be able to get your point across.

Some rules that I’ve found useful for my blogging:

  • Write simply. If something seems more complicated than it should, rewrite.
  • Short sentences work better than long ones. Four word sentences, ok!
  • Get feedback: We’re not born with pens in our hands. As the 9rules state: Keep learning!

Are there other ‘ways’ you employ in creating your killer blog?

7 comments on 10 Ways to a Killer Blog Part 3

  1. alex
    December 14, 2006 at 11:29 pm (11 years ago)

    I think nine and eleven are the key. You have to have content worth reading about, and most of that won’t have to do with other blogs for most people. If you don’t write well, no one will come back even if you do have interesting content.

    I think I fall mostly into 11, not from my writing but just my content. I need to work at separating the personal update aspect of my blog from the interesting content.

  2. Justin Kistner
    December 15, 2006 at 1:13 am (11 years ago)

    The huge RSS button is totally funny!

  3. Andrew Wee
    December 15, 2006 at 6:40 am (11 years ago)

    alex: IMHO I feel there’re all important, however, some of us will be better at some of the ways than others. so it’s important to focus on our strengths and also equally work on our areas of improvement.

    assuming blogging is our primary focus, it should not be difficult.


    Justin: believe it or not, i’ve seen more than my fair share of huge RSS buttons (together with the accompanying ‘trickle of useless content’…!)

  4. anon
    December 15, 2006 at 8:56 am (11 years ago)

    it’s robert scoble’s presentation, not paul scoble.

  5. Andrew Wee
    December 15, 2006 at 2:54 pm (11 years ago)

    one of the perils of blogging on a deadline.

    tks for pointing it out. the typo has been amended.

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