If you missed the earlier parts, check out:
This series is based on Robert Scoble’s presentation at the Blog Business Summit.
On with the show:
Have a Voice
Having a voice personalizes your blog. The top blogs are read not so much for their factual content, but often the ‘spin’, interpretation or analysis of the facts.
You can choose to be informative, instructional, funny, maybe even a combination of all the voices you choose to project.
Writing, and increasing podcasts and vodcasts give a deeper look to the blogger’s mind, emotions and personality.
We’re all voyeuristic to some extent and that’s what makes it engaging.
Get Outside the blogosphere
It’s easy to be insular and talk about stuff in the ‘blogging world’.
Though engaging readers on a number of fronts, especially engaging with the ‘real world’ and ‘real life’ makes a blog more relevant.
While I was active in the world of mudding (the text-based predecessor to MMPOGs), it was all too easy to get lost in the world of raids, gold accumilation and perfecting your avatar/cottage/castle/realm.
If your blog factors reality into the picture, it’d lend for a richer experience all around.
Build up your ‘me’ brand is a theme which has been covered in previous postings.
If you’re not going to market yourself, who is?
For inspiration, check out:
- Are You Cheating Yourself of Massive Internet Marketing Income?
- Building the Ã¢â‚¬Å“MeÃ¢â‚¬Â Internet Marketing Brand
What? There’s more? Paul Scoble has included a number of ‘bonuses’ and there’s actually more than “10 Ways” to a killer blog. Here we go.
You don’t necessarily need perfect grammer to score well with readers.
On the other hand, you have to be able to get your point across.
Some rules that I’ve found useful for my blogging:
- Write simply. If something seems more complicated than it should, rewrite.
- Short sentences work better than long ones. Four word sentences, ok!
- Get feedback: We’re not born with pens in our hands. As the 9rules state: Keep learning!
Are there other ‘ways’ you employ in creating your killer blog?