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Social Traffic Generation and Engagement

Regular readers will know that social traffic generation is a pet topic of mine, and you’d be surprised that about 70-80% of the traffic to this blog originates from social origins (typically a blog, forum or social networking site), rather than from the search engines.

Social traffic can be a very powerful tool if you know how to use it well, and can draw traffic faster as the traffic comes immediately.

Social Traffic Generation is heavily reliant on the 11th factor: Write Well. Which is detailed in 10 Ways to a Killer Blog.

The principle works this way: You want to post high quality content on other sites such that your readers want to find out more about you and read your content. Hence they pop over to your site.

Having a good traffic mix is important
Forums in particular are a great source of traffic. Especially if the forum’s focus is an area you’re blogging about.

For example, the Conquer Your Niche forum (mentioned in: Traffic Generation from Russell Brunson and Conquer Your Niche) provides a highly targeted source of Internet Marketing-related readers.

I posted a thread at 9rules Marketing forum: Social Traffic Generation

While my fellow 9rules member oniTony focuses on the Google PageRank and Digg-related social bookmarking aspects of social traffic, I think social traffic lends itself to a lot of human intervention.

And doubtless, a canny strategist can outpace, outrun and outwit the search engines indexing efforts.

Here’s how:

  • Go for 10-20 market makers or influencers.
  • Involve them in your blog community.
  • Post noteworthy content. Start a discussion.

and your blog will develop a dynamic human inertia.

Soon you’ll have karmatosed, AndyBeard, possibly even b5media tech editor and tech channel editor Aaron Brazell stopping by.

Market intelligence will help you identify topical hotspots and focus on critical issues.

If you’re addressing and provide a solution or an alternative viewpoint to a topical issue, you’d arouse the interest of your readers and engage with them.

The end point of generating social traffic is to convert your readers into your friends.

You may not always agree with them, but you’ll constantly have an exchange of views with them.

And once you’ve done that, you’ve succeeded.

3 comments on Social Traffic Generation and Engagement

  1. Tony
    December 15, 2006 at 11:20 pm (12 years ago)

    Well one’s got to start somewhere, and Google PR / Digg effects are the most visible. I wasn’t able to directly trace my forums / blogs efforts, that’s why I focused on the former in our discussion at 9rules.

    Though you are right, with forums and blogs you can get much more involved with influencial people. At the end, having 20 friends blog about you will outweight having Digg send 20,000 hits of flash traffic.

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