Most of the traffic to this blog is generated from blog comments and forum postings.
I’ll focus on blog comments today.
There are a number of misguided bloggers and website owners out there who believe that posting spam comments on a blog will help their SEO and traffic efforts.
It’s easy to identify these comments as they’d usually be preceded with a generic comment like: “Fun and interesting site” or “This is a good site” before ending off with a hyperlink to their own site.
The newer practitioners of this tactics will attempt to manually copy and paste the comment in the comments area of a blog post.
The sophisticated blog comment spammer will attempt to use software to automate the process. Some of this software is available for as little as $1, though I feel its still $1 going down the drain.
Neither way works, especially if the blogger has enabled comment moderation and/or has their own software in place like Akismet or Spam Karma.
What does blog comment spam look like?
In the “comments for moderation” section of your blog, comments like:
These two examples above are definitely due for the trash bin as soon as I see them.
Does that mean that pulling traffic from blog comments are a fruitless exercise?
It will be, unless your comments have the following characteristics:
- Comments provide content: Just as blog posts provide content to the readers, so too can blog comments. Look at: WordPress plugin Adsense Beautifier comments
There is a dialogue for installing the plugin, and the users discuss how the plugin can be best installed, maintained, etc. This adds to the original content.
- Comments prolong the conversation: In the context of a 400 to 800 word post, a blogger has to crystallize his or her main points. And comments help direct the conversation further, especially in an area which the reader is specifically interested in. The beauty of a two-way conversation allows readers to get further information or clarify any points they have in mind.
- Comments build a sense of community: If you’re a regular visitor to a blog like Darren Rowse’s ProBlogger blog and you feel strongly about a post like: Elite Retreat you’d be likely to respond to the post. And if the blogger responds to your post, whether in support or rebutting it, you’d feel a sense of two-way communication.
I like how Darren Rowse has expressed some of these points in his: